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Dave Richardson

Is Your Staff’s Appearance Turning Away Clients?

Try this exercise to improve your staff’s self-presentation.

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Is Your Staff’s Appearance Turning Away Clients?

Tip It’s Not Just the Jewelry, It’s Your Appearance

WHY IT IS TRUE: Be aware of your hands, nails, perfume/cologne, bad breath, wrinkled clothes, too much of your own jewelry, threadbare cuffs, scuffed shoes, etc. All can detract from the jewelry.

PLAN OF ACTION:  Using a flipchart, ask staff to list specifics that would be detrimental to your store and the image you represent in your market. Contrast these with the elements of a positive appearance. Congratulate them for their willingness to present a professional image that your customers will never forget.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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