Connect with us

Editor's Note

It’s Time for Some Spring Cleaning!

From aged inventory to stale marketing, toss out what’s old to move ahead.

Published

on

OUT WITH THE OLD, in with the new!

It’s not just the theme of the season; it’s the theme of this issue. What’s slowing down your store this spring — old inventory, old showroom décor, old ideas? We tackle all of those and more.

In our big story, managing editor Eileen McClelland shares 13 sale concepts for clearing the dogs from your showcases, moving estate jewelry or even simply priming the sales pump (with five additional ideas available online at instoremag.com). Then, in our second lead story, “Lean and Mean,” we dive into specific ways that jewelers can make their operations healthier by cutting costs in a variety of areas.

Elsewhere, contributing writer Becky Stone reveals 19 of the most fabulous looks in affordable fashion jewelry — a category that could lift your self-purchase sales and set the stage for future sales in fine jewelry. David Brown writes about more effectively managing debt, David Geller shares five fun sales contests to incentivize your staff, and new guest columnist Michelle Bailey discloses tips for building a millennial-friendly selling environment.

Much is made in our industry about the ongoing contraction of independent jewelry retailers — and yet specialty retail jewelry sales have remained static for the past decade. That means there’s a bigger piece of the pie out there for you if you’re willing to put in the work.

So unload some dead weight and put a spring in your step! The future looks bright!

Advertisement

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular