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Editor's Note

It’s Time for Some Spring Cleaning!

From aged inventory to stale marketing, toss out what’s old to move ahead.

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OUT WITH THE OLD, in with the new!

It’s not just the theme of the season; it’s the theme of this issue. What’s slowing down your store this spring — old inventory, old showroom décor, old ideas? We tackle all of those and more.

In our big story, managing editor Eileen McClelland shares 13 sale concepts for clearing the dogs from your showcases, moving estate jewelry or even simply priming the sales pump (with five additional ideas available online at instoremag.com). Then, in our second lead story, “Lean and Mean,” we dive into specific ways that jewelers can make their operations healthier by cutting costs in a variety of areas.

Elsewhere, contributing writer Becky Stone reveals 19 of the most fabulous looks in affordable fashion jewelry — a category that could lift your self-purchase sales and set the stage for future sales in fine jewelry. David Brown writes about more effectively managing debt, David Geller shares five fun sales contests to incentivize your staff, and new guest columnist Michelle Bailey discloses tips for building a millennial-friendly selling environment.

Much is made in our industry about the ongoing contraction of independent jewelry retailers — and yet specialty retail jewelry sales have remained static for the past decade. That means there’s a bigger piece of the pie out there for you if you’re willing to put in the work.

So unload some dead weight and put a spring in your step! The future looks bright!

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Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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