Connect with us

Big Survey

Jewelers Predict Lab-Grown Diamonds Will Boom in Popularity

Yellow gold “everything” is the runner-up trend they cite.



WE ASKED HUNDREDS of retail jewelers, who responded to INSTORE’s 2021 Big Survey, to predict the next breakout jewelry trend.

Some said they don’t have a crystal ball. Others said they don’t follow trends.

But many respondents were willing to take an educated guess, particularly about categories that have already shown strong signs of a surge in sales.

“This is the million-dollar question,” said one. “I would say identity jewelry. Not an ID bracelet, but something that says something about you that you want to broadcast.”


1. Lab-grown diamonds

Overall, though, lab-grown diamonds is the winning category, mentioned by the most respondents. “Lab grown diamonds are going to avalanche all over the industry,” said one. “Lab growns will have to be standardized and probably require some level of regulation.”

2. Yellow gold everything

“We have seen engagement rings in yellow really take over,” said one.

“Heavy/bold/layered gold chains (already happening,” said another.

3. Fancy cut diamonds

Diamond shapes mentioned include oval, pear, marquise, elongated radiants and cushions.

4. Simple settings

When it comes to the engagement-ring setting, “simplicity is what we are mainly selling,” said one respondent. ” 1.5 mm shank, thin, delicate eagle prongs and maybe a hidden halo.”


5. Colored gemstones

Other popular answers: Custom design, minimalism, layers and petite pieces, stackable bracelets and personalization.

Other interesting predictions: flexible diamond bangle bracelets, evil eye jewelry, stackable bands that are chevron or crown-shaped, spinner rings, and men’s pearls.

Also: “face jewelry (nose, eybrow) is growing where other miscellaneous body piercings have waned.”

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.



Thinking of Retirement? This Jeweler Went for the Company That Shares His Values

Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

Promoted Headlines

Most Popular