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Big Survey

Jewelers Predict Lab-Grown Diamonds Will Boom in Popularity

Yellow gold “everything” is the runner-up trend they cite.



WE ASKED HUNDREDS of retail jewelers, who responded to INSTORE’s 2021 Big Survey, to predict the next breakout jewelry trend.

Some said they don’t have a crystal ball. Others said they don’t follow trends.

But many respondents were willing to take an educated guess, particularly about categories that have already shown strong signs of a surge in sales.

“This is the million-dollar question,” said one. “I would say identity jewelry. Not an ID bracelet, but something that says something about you that you want to broadcast.”


1. Lab-grown diamonds

Overall, though, lab-grown diamonds is the winning category, mentioned by the most respondents. “Lab grown diamonds are going to avalanche all over the industry,” said one. “Lab growns will have to be standardized and probably require some level of regulation.”

2. Yellow gold everything

“We have seen engagement rings in yellow really take over,” said one.

“Heavy/bold/layered gold chains (already happening,” said another.

3. Fancy cut diamonds

Diamond shapes mentioned include oval, pear, marquise, elongated radiants and cushions.

4. Simple settings

When it comes to the engagement-ring setting, “simplicity is what we are mainly selling,” said one respondent. ” 1.5 mm shank, thin, delicate eagle prongs and maybe a hidden halo.”


5. Colored gemstones

Other popular answers: Custom design, minimalism, layers and petite pieces, stackable bracelets and personalization.

Other interesting predictions: flexible diamond bangle bracelets, evil eye jewelry, stackable bands that are chevron or crown-shaped, spinner rings, and men’s pearls.

Also: “face jewelry (nose, eybrow) is growing where other miscellaneous body piercings have waned.”

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.



Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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