Celebrity Jewelry

Judge the Jewels: Taylor Swift Chose This Repeat Favorite Demi-Fine Necklace for the iHeartRadio Awards

She wore the Tilly Sveaas Gold T-Bar Cub Link Necklace, which is a sterling silver piece with 18K yellow gold plating.

Published

3 weeks ago

April 6, 2024

Becky Stone

View this post on Instagram

A post shared by Tilly Sveaas Jewellery (@tillysveaas)

The sighting: Singer-songwriter superstar Taylor Swift recently won iHeartRadio’s Artist of the Year award, which she accepted remotely via a video message. But what jewelry did she don for the occasion? Let’s take a look.

The jewels: Taylor Swift is wearing the Tilly Sveaas Gold T-Bar Cub Link Necklace, which is listed on the brand’s website for $385 – $455 depending on length. It’s a sterling silver piece with 18K yellow gold plating.

She paired the necklace with what looks to be small gold hoop earrings adorned with a “T” and a “S” charm, also in gold, and accented by a couple of additional smaller gold earrings.

The trends: Taylor Swift has worn this vintage-inspired necklace before, but the fact that she chose it for such a high profile and well-documented moment means that this is now major. Taylor loves this necklace, and when Taylor Swift loves something, her legion of fans follow closely behind.

Doubting Taylor’s trend powers? Take a look at this Instagram video of Tilly Sveaas’ orders printing nonstop the morning after this appearance.
The initial charm huggies are also a very cute and copyable move – this is a great option to pitch to customers who want to score some Taylor-inspired style at flexible price points.

What do we think? I love that Taylor Swift accepted her award in a demi-fine necklace. It shows true confidence and self-possession to wear something because you like it, even though some people might see it as an insufficiently luxurious choice for someone of Swift’s budget and fame.

Judgement: 14/10 for a stylish and delightfully accessible look.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”