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Making Decisions With the 10-10-10 Rule, and More Tips For February

A framework for balancing short- and long-term thinking in your choices.




Making Decisions With the 10-10-10 Rule, and More Tips For February

WHEN FACING A tough decision, whether personal or business, Chip and Dan Heath recommend the 10/10/10 rule, which asks you to think how you will feel about the decision 10 minutes from now, 10 months from now, and 10 years from now.

“Perhaps our worst enemy in resolving conflicts is short-term emotion, which can be an unreliable adviser,” they write in their 2013 best-seller, Decisive: How to Make Better Choices in Life and Work.

If, for example, you’ve been avoiding a difficult conversation with a staff member, then you’re letting short-term emotion (fear) rule you. “If you commit to having the conversation, then 10 minutes from now you’ll probably be anxious, but 10 months from now, won’t you be glad you did it?” they say. Or maybe you’ll just view it as a trifling matter not worth getting worked up about. The important thing is that you remove some of the visceral emotion from the occasion.

Buy Roses Early

Prices for roses will spike — often by as much as double — as Valentine’s Day nears. If you hand out flowers to gift buyers, purchase them earlier than usual or consider heartier flowers that will take longer to start wilting. “Carnations and orchids look nice, smell great, and won’t start to wilt for almost two weeks,” notes’s “Cheapskate’s Guide to Buying Flowers for Valentine’s Day.”

Gems In the Rough

Going to Tucson this year? Don’t be afraid to check out the most distant booths or even the tables of the wild indie guys who set up by the pool of their motel. If you know what you’re doing, you can score some great deals from these adventurers who often come from the seven corners of the world but couldn’t afford a better show spot, our Brain Squad insiders tell us.

Valentine’s Love

It’s February; time to share the love with your best customers. J Vincent Jewelers in Colts Neck, NJ, recently took their top clients out for a special Valentine’s dinner that included fine wine, delicious food and many laughs, says owner Joseph V. Brando. “As a gag, we presented each couple with a ‘goodie bag’ that included love CDs, chocolates, and to kick it up a notch, a few adults-only toys. It was hysterical and definitely an unforgettable evening for all,” said Brando.


Like Vs. Share

Looking to drive engagement on your Facebook page? Try a “Like” vs. “Share” poll, which asks your followers to vote for Option A by clicking on the Like button or for Option B by clicking Share. “The Like and Share counters on the post act as a built-in vote count to see which side is winning,” notes a post on tech blog “It also acts as social proof of the number of people participating and pushes others to join in as well.” For instructions on how to execute this poll, see’s instructions here:

Friends with Benefits

Will Dean, the co-founder of the massively popular Tough Mudder obstacle race series, has an interesting take on recruiting: Hire only people you’d go out to dinner with. “If you’re building a company, you need to like, trust, and respect the people you hire,” he told Men’s Health magazine. “Otherwise it’s no fun and you won’t succeed.”

Carats and Candy

In line with the idea that Valentine’s Day is basically a time for couples, Jewelers On Main in Mooresville, NC, hooked up with another downtown business, SugarPop’s, to offer customers a complimentary candy and soda bar as part of a “Carats & Candy” event held to mark the Feb. 14 date. “We are serious about promoting other small local businesses, and this was a chance for us to market each other while giving our customers a great experience,” said store owner Alan Allman.

Your Password Sucks

If you use any of the following passwords to protect your computer system — x, Zz, St@rt123, 1, P@ssw0rd, bl4ck4ndwhite, admin, alex, ……., administrator — you’ve basically left the key in the door. They, according to a year-long, 119-country study by information security firm Rapid7, are the top 10 password guesses that attackers try first. “……..” — Really? You need to try harder.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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