Connect with us

Press Releases

Natural Diamond Council Announces First-Ever Live from COUTURE Show Coverage

COUTURE has invited NDC to share live show coverage with consumer audience via the Only Natural Diamonds platform and social channels.

mm

Published

on

(PRESS RELEASE) NEW YORK — The Natural Diamond Council (NDC) is partnering with COUTURE to bring the best of COUTURE’s talented designers direct to consumers in real-time for the first-time ever. Leveraging the Only Natural Diamonds (OND) platform, LIVE from COUTURE will give the industry’s diverse and innovative talent premiere exposure to the next generation of luxury consumers.

Historically a closed event reserved for the jewelry industry, COUTURE is the most prestigious jewelry exhibition in the world, featuring the industry’s top and up-and-coming design talent in one space. For the first time in its tenure, COUTURE will be brought to a consumer audience through the partnership with NDC, providing an insider’s look to the most covetable diamond jewelry trends emerging from the exhibition in real time. The choice to increase visibility of COUTURE and open it up to a new, virtual audience stemmed from recent consumer desire for fine jewelry underlined by a persistent uptick in diamond jewelry sales this year.

Best 2021 Emmys Jewelry: What the Stars Wore to the 73rd Primetime Emmy Awards
Photo Gallery

Best 2021 Emmys Jewelry: What the Stars Wore to the 73rd Primetime Emmy Awards

57 Boss Memes That Will Have You Saying ‘That’s My Life’
Fun

57 Boss Memes That Will Have You Saying ‘That’s My Life’

These Celestial Jewelry Designs Create Magic and Mystery
Photo Gallery

These Celestial Jewelry Designs Create Magic and Mystery

The omnichannel strategy includes content creation and distribution across NDC’s and COUTURE’s digital channels, as well as media outreach and broader syndication. The narratives, or themes to be covered include: Bridal & Engagement Trends, as well as Fall and Holiday Trends, with a focus on highlighting emerging and BIPOC designers, as well as ethical and sustainability practices across all content. In addition to the NDC’s editorial team, a roster of industry experts will share their findings as correspondents, supporting the development of content on behalf of the NDC.

“We are thrilled to partner with COUTURE and look forward to giving our Only Natural Diamonds consumer audience never-before-seen access to this exclusive industry event. Highlighting the industry’s exceptional talent to our core demographic of young Millennials and Gen Z on key digital channels will create excitement and new demand among the next generation of jewelry buyers,” Kristina Buckley Kayel, Managing Director of the Natural Diamond Council.

“We always look forward to seeing the newest collections of COUTURE’s talented designers and brands during our event each year. Our partnership with Natural Diamond Council provides us with a unique opportunity to give an engaged audience of jewelry enthusiasts an inside look into these spectacular collection launches,” said Gannon Brousseau, COUTURE Director, EVP, Emerald.

Only Natural Diamonds (www.naturaldiamonds.com), which launched in June 2020 has 100 million unique global visitors a year, and 11.5 million impressions on its social media channels daily. Estimated reach of the content produced over the three day show period includes: 400K website visits, 600K impressions on Instagram, 12K industry impressions on LinkedIn, and a further 120K video views on YouTube. The NDC will produce LIVE from COUTURE in the Pomerol ballroom. Themed vignettes set-up throughout the space will allow for content capture opportunities, with separate areas designated for one-on-one interviews.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular