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Our Brain Squad Rates the Best-Selling Brands of October

Gabriel & Co. tops the list.




Stuller 14K yellow gold flat band
14K yellow gold 6mm stepped edge comfort fit flat band with silk finish by Stuller, $1,365,

Wedding bands! In New England, the fall is definitely wedding season. We use Stuller for most of our wedding bands. Customers want to have customization options, and Stuller’s showcase makes it really easy to do that and get pictures and pricing for your customers right away! — Becky Bettencourt, Blue River Diamonds, Peabody, MA

  • I have been doing really well flipping estate jewelry. The teachings of Obi Wan [David] Geller helped me to realize that turning these items for a small profit and doing it fast is a good thing — especially since I do not pay for the items until after they are sold. — Cliff Yankovich, Chimera Design, Lowell, MI
Top-selling jewelry brands in October

Gabriel & Co. (9), Rolex (5), Stuller (4), Ostbye (3), ASHI (2), Carla Corp. (2), Doves by Doron Paloma (2), Fana (2), Frederic Duclos (2), Lafonn (2), Lashbrook (2), Rembrandt Charms (2), Sylvie Collection (2), TAG Heuer (2)

*Brands mentioned by at least two of 143 Brain Squad respondents.

  • Sterling silver has always been a good seller. Marta Howell, aCleoni and Reflections in Silver rule. I just got boxes from each of them a month ago and have to order more. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Diamond bands from Henri Daussi keep going strong! We do great with them all year — perfect for wedding bands, anniversary bands, a band for each of your children, mix-and-match stacking, endless options. — Jessica Rossomme, Mucklow’s Fine Jewelry, Peachtree City, GA
  • Shy Creation was our top seller. The line basically sells itself — beautiful product with excellent price points. It makes a nice presentation for a gift, and we have been seeing a lot more self-purchases since we reopened. — Shari Altman, B&E Jewelers, Southampton, PA
  • Gabriel & Co. bridal — it’s awesome! Millennials come in with the pictures on their phone — mostly from Etsy — but we sell them Gabriel & Co. — Alta Fernandes, Vail Creek Jewelry Designs, Turlock, CA
  • Our best-selling products in October were rings, rings, rings! Colored stones and diamonds about equally. Our social media advertising helped to generate excitement in our colored stone ring inventory, and people still got engaged in spite of the pandemic! — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Engagement rings, David Yurman, TAG Heuer, and Roberto Coin all were way above average for the month. — Ronnie Ware, Ware Jewelers, Auburn, AL
  • Opals. Of course, it’s the birthstone, but we are also seeing a strong surge of interest in all types of opals. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
  • Breitling was a bright spot for us. I guess more people are sitting around at home surfing the web. They see a watch they like and get it in their head that they need it. Retail therapy is a real thing! — Marc Majors, Sam L. Majors, Midland, TX
  • Lab-grown diamond solitaires in yellow gold are all the rage for our millennial customers. Sustainable, conflict-free and within their student-loan-strapped budgets. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Lashbrook, due to selection and quick delivery; Hearts On Fire, because it is so nice to sell amazing diamonds; nice emeralds, why suddenly is a mystery; and lab-created diamonds, which feels disingenuous to sell when the price drops weekly and so much is coming on stream. — David Blitt, Troy Shoppe Jewellers, Calgary, AB


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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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