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Over the Counter

Podcast: This Advertising Copywriter’s Last Minute Pitch Changed Everything

You’ll want to stick with this story until the very, very end.

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IN THIS MONTH’S throwback version of Over the Counter, you’ll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute slogan for a jewelry company’s new consumer campaign.

We can’t spoil more than that, but can let Kyle Bullock tease a bit more.

Says Bullock: “This story is one that you’re going to want to hang on until the very, very end, because I think the payoff is going to be worth it. I hope so, anyway. Because out of all the stories I have featured on this podcast, I think that this one might be the one the hits closest to home for all of us.”

Learn why when you listen to the latest episode of Over the Counter.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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