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Over the Counter

Podcast: This Advertising Copywriter’s Last Minute Pitch Changed Everything

You’ll want to stick with this story until the very, very end.

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OVER THE COUNTER EPISODE 9: AD EXEC GIVES PITCH OF A LIFETIME (6:36 MINUTES)

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IN THIS MONTH’S throwback version of Over the Counter, you’ll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute slogan for a jewelry company’s new consumer campaign.

We can’t spoil more than that, but can let Kyle Bullock tease a bit more.

Says Bullock: “This story is one that you’re going to want to hang on until the very, very end, because I think the payoff is going to be worth it. I hope so, anyway. Because out of all the stories I have featured on this podcast, I think that this one might be the one the hits closest to home for all of us.”

Learn why when you listen to the latest episode of Over the Counter.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Gene the Jeweler

It Was Hawaii Day at Gene the Jeweler’s Store … Or Was It?

In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene learns that it was Hawaii Day at his store. At least that’s what his employee, Jeremy, says. But Jeremy’s answers aren’t quite adding up. It’s hard to say what this “Hawaii Day” was really all about.

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Over the Counter

Podcast: This Diamond Heist Simply Didn’t Make the Grade

A simple education in the 4 C’s would have told the thief that this was a bad idea.

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OVER THE COUNTER EPISODE 11: HOW TO GRADE A DIAMOND HEIST (7:45 MINUTES)


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THIS MONTH, Over the Counter shares the story of one of the more poorly planned, under-rewarding diamond heists you’ll ever hear about. Let’s let host Kyle Bullock set up the episode: “When you sell valuable things, it’s not a matter of if, but when, a criminal will try to steal something from your cases, which is why safety and preparation should always be a top priority for jewelry stores. But in today’s story, the crime in question took place not in a jewelry store, but in a place that features even more unique and irreplaceable set of valuables. It also features a criminal who could have used, uh, a few tips before pulling off the heist of a lifetime.”

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Over the Counter

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

His father died of cancer. He had no choice but to step up and take on the responsibility.

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OVER THE COUNTER EPISODE 10: HIGH-SCHOOL STUDENT FIGHTS TO KEEP FAMILY STORE ALIVE (7:55 MINUTES)

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“WHO DOESN’T LOVE a good underdog story?” asks Kyle Bullock at the start of the latest episode of Over the Counter.

We absolutely agree. That’s why we think you’ll love this particular underdog tale — of a 17-year-old high-school student who had to step up and run his family’s struggling jewelry store after his father died of cancer.

Learn the identity of this very special jeweler, and hear his story, in this month’s podcast.

Also, don’t miss the bonus episode in which Kyle talks with Andrea Hill of Hill Management, a jewelry industry management consultant, about what jewelers most need to do (and how they need to think) when facing the toughest of times.

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Over the Counter

Podcast Bonus Episode: Andrea Hill Shares Survival Strategies for Jewelers Facing Daunting Challenges

Learn how to best frame the reality that you’re facing.

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OVER THE COUNTER EPISODE 10 (BONUS): SURVIVAL STRATEGIES FOR JEWELERS FACING TOUGH CHALLENGES (5:30 MINUTES)

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IN THIS BONUS EPISODE of Over the Counter, Kyle Bullock talks with jewelry industry management consultant Andrea Hill of Hill Management Group about what jewelers need to do when facing difficulties similar to the one faced by the jewelry store featured in Episode 10 of the podcast.

Andrea tells jewelers what to do, not do, and more importantly, how they should frame the challenges ahead to maximize their chances of success.

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