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Over the Counter

Podcast: This Advertising Copywriter’s Last Minute Pitch Changed Everything

You’ll want to stick with this story until the very, very end.




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IN THIS MONTH’S throwback version of Over the Counter, you’ll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute slogan for a jewelry company’s new consumer campaign.

We can’t spoil more than that, but can let Kyle Bullock tease a bit more.

Says Bullock: “This story is one that you’re going to want to hang on until the very, very end, because I think the payoff is going to be worth it. I hope so, anyway. Because out of all the stories I have featured on this podcast, I think that this one might be the one the hits closest to home for all of us.”

Learn why when you listen to the latest episode of Over the Counter.

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at [email protected].



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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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