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Teen Shooting in Florida Jewelry Store Prompts Responses, and More Reader Letters

Two readers warn guns are dangerous, while another worries about the death of retail in favor of custom design.

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Teen Shooting in Florida Jewelry Store Prompts Responses, and More Reader Letters

Guns Are Dangerous

I closed my jewelry store about a year ago, after 34 years in the industry. I had been trained to survive a shooting in my store, but not in a horse pasture. The damage caused by an assault rifle firing in your direction is significant, even if the bullets do not hit you. My horse and I both have PTSD. Jewelers tend to be pro-gun, but no one looks who is behind what you are shooting at, and that is how my business failed: trauma caused by an inattentive shooter. The law enforcement officer that almost killed me did not pay attention to what was behind his poorly constructed target and I saw every bullet pass by as I huddled in a pasture, as horses were screaming and running around me.

Guns are more dangerous than most jewelers know — especially assault rifles. —B. Diane Eames, Gems Of The Hill Country, Ingram, TX

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Not Self-Defense

Why don’t you call it what it is: Florida is a seriously messed-up state! Kid robs a store, runs out and gets into a car, then gets shot in the head.

Florida calls that justified? There was no threat to life once the guy runs. It’s a homicide by the store owner! Not self-defense by any means! —Mark Shneyer, M. Stephen Fine Jewelry, Hackettstown, NJ

Come Together

INSTORE Magazine is my grounding. Every month, I get the physical magazine that I can share with our crew or the emails that give tips and tricks. It makes me feel not-quite-so-alone in the business. Yes, we are all in competition with the other stores in our areas, but there is a sense of camaraderie with INSTORE that allows us to share triumphs and woes, as well as tidbits of information that we probably wouldn’t share independently. It gives me a sense of unity that I never felt until I started getting INSTORE. —Wadeana Beveridge, Community Jewelry, Brandon, FL

Too Much Service?

I am for the first time concerned as I see so much retail around me be replaced by services! Even though we will always get some business of custom and repairs, as a designer-retailer, I need to have outright sales, so I can continue to fill my need to create! —Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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