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Teen Shooting in Florida Jewelry Store Prompts Responses, and More Reader Letters

Two readers warn guns are dangerous, while another worries about the death of retail in favor of custom design.

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Guns Are Dangerous

I closed my jewelry store about a year ago, after 34 years in the industry. I had been trained to survive a shooting in my store, but not in a horse pasture. The damage caused by an assault rifle firing in your direction is significant, even if the bullets do not hit you. My horse and I both have PTSD. Jewelers tend to be pro-gun, but no one looks who is behind what you are shooting at, and that is how my business failed: trauma caused by an inattentive shooter. The law enforcement officer that almost killed me did not pay attention to what was behind his poorly constructed target and I saw every bullet pass by as I huddled in a pasture, as horses were screaming and running around me.

Guns are more dangerous than most jewelers know — especially assault rifles. —B. Diane Eames, Gems Of The Hill Country, Ingram, TX

Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door
Jim Ackerman

Video: Use This Low-Tech Secret to Bring More Jewelry Customers Through Your Door

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson
Jimmy Degroot

Video: How to Greet Jewelry Customers Without Sounding Like a Salesperson

Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler
Jimmy Degroot

Video: How to Get Rid of Negative Thoughts in Your Work as a Jeweler

Not Self-Defense

Why don’t you call it what it is: Florida is a seriously messed-up state! Kid robs a store, runs out and gets into a car, then gets shot in the head.

Florida calls that justified? There was no threat to life once the guy runs. It’s a homicide by the store owner! Not self-defense by any means! —Mark Shneyer, M. Stephen Fine Jewelry, Hackettstown, NJ

Come Together

INSTORE Magazine is my grounding. Every month, I get the physical magazine that I can share with our crew or the emails that give tips and tricks. It makes me feel not-quite-so-alone in the business. Yes, we are all in competition with the other stores in our areas, but there is a sense of camaraderie with INSTORE that allows us to share triumphs and woes, as well as tidbits of information that we probably wouldn’t share independently. It gives me a sense of unity that I never felt until I started getting INSTORE. —Wadeana Beveridge, Community Jewelry, Brandon, FL

Too Much Service?

I am for the first time concerned as I see so much retail around me be replaced by services! Even though we will always get some business of custom and repairs, as a designer-retailer, I need to have outright sales, so I can continue to fill my need to create! —Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Readers’ Thoughts on America’s Coolest Stores and More Letters to the Editor

Most love it, but one said “cool smool.”

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On “America’s Coolest Stores”

  • Just love seeing the photos and hearing about the originality of each store. It shows that there are so many different ways to run a store. Stay true to yourself and your visions. — Robin Lies, Burnell’s Creative Gold, Wichita, KS
  • Love seeing the Cool Stores for inspiration. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • I have two stores in Southern California. I love them both. They are each unique. I would, however, happily trade them both for one really cool store. I’ll keep you posted. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • Jewelry is art. Cool smool. Someone from my small town was in your magazine. Ultimately my box is overflowing year round, so if you’re “cool,” more power to you and I’ll keep truckin’. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL

Keepin’ It Real

  • Just a quick note to say that I loved your July cover photo! Less about the jewelry the model is wearing, but more about how she looks and is dressed like a regular woman. Well done, INSTORE! — Lisa Malbranck, Diamond Gallery, Winnipeg, MB

Notice Would Be Nice

  • What are we to do when our vendors, many of whom we have worked with for many years, start selling online? Many times without telling us of their plan to do so. Sometimes we find out from customers, or an ad will pop up on Google. — Meg Rankin, J. Rankin Jewellers, Edmonds, WA

Rushing to Read

  • When INSTORE shows up every month, it’s first-come, first-served — everyone reads it front to back. Great publication. I used to be a Brain Squad member and fell off; glad I can get back on! — Tom Nelson, Nelson Jewelry, Spencer, IA

Advice for the Fam

  • I wouldn’t know where to start if it weren’t for your magazine. Now that my son and I have family helpers in the store, I require them to read INSTORE cover-to-cover for planning, preparing and for generating/trying new ideas. Thank you! — Jill Keith, Enchanted Jewelry, Danielson, CT
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On Successful Sale Events and More of Your Letters from August

One reader is looking for good ways to clear out her inventory dawgs.

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On “Best Day Ever”

We enjoyed reading “Best Day Ever.” We used to think that day was ahead of us rather than behind us. With recent things going on, that sadly may not be the case. We hope we are wrong in those future tidings. — Alex Weil, Martin’s Jewelry, Torrance, CA

It was a good article. The jewelry industry is old and beat up. The article hopefully gives life to those who are ready to throw in the towel. — Christopher Sarich, Noah Gabriel & Co. Jewelers, Wexford, PA

Loving Decker

We love your magazine! July was a good edition. We would like to see more articles by Shane Decker! — Sarah Vatter, Thomas Michaels Designers, Camden, ME

Kickstart My Dawg

With mid-year inventory reviews in the rearview mirror and serious thought going into dumping the underperforming dawgs, I was curious as to the best options other stores have successfully tried? One we recently were batting around was a Facebook auction for those “lazy items.” Who doesn’t love a sale and then frenzied bidding until the buzzer rings? We also considered if the item sold for more than its original retail value (hey, it could happen!), then we could donate the excess. Our customers could choose from the store’s favorite charities. All transactions would be done in the store to avoid those less scrupulous types. Has anyone tried this? Tips, suggestions or cautions? — Denise Oros, Linnea Jewelers, La Grange, IL

Time to Adjust

Online jewelry sales have hurt the brick-and-mortar establishments, but it’s time to move on and adjust to market changes. Nothing can replace quality personal service, and the Internet does not offer face-to-face interaction with a live human being with knowledge and a kind demeanor. — Joe Caron, Caron’s Jewelry, Bristol, RI

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Your Letters On The INSTORE Design Awards, the Return to The Sands, and More

Are retailers obligated to buy things back?

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On The INSTORE Design Awards

  • I was pleased to see our own Wichita lady, Debra Navarro, featured. We carry her work and have done several shows with her, and have been able to see her growth and just the guts and determination it takes to do this. — Robin Lies, Burnell’s Creative Gold, Wichita, KS
  • Loved the men’s jewelry winner [by Tavannes Watch Co.]! I always wanted to have a watch as a belt buckle. What an innovation for men … it will tell you it’s time to eat, but not to eat too much … then you’ll never be able to see what time it is. No big bellies here! — Bruce Goodheart, Goodheart Jewelry, Overland Park, KS
  • Enjoyed looking at the unique pieces of the INSTORE Design Awards. Gives me inspiration and ideas for clients. — Lyla Ismael, Lyla Jewelers, Oak Lawn, IL
  • Amazing to see new jewelry ideas in the INSTORE Design Awards. Such a great issue every year! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

You Bought It, You Keep It

Interesting discussions going on about lab-grown diamonds. One of the things talked about is what do you do when the customer brings it back to sell or trade and the prices have dropped on them. I’ve always thought, aside from standard 30-day returns or exchanges offered, why is it that a retail store is obligated in any way to take back merchandise that is used? How is it that somehow consumers feel that they can wear a piece for years and then just sell it back to stores? I realize that some in our industry thrive on buying back, but why should the store do the same when that is not their business model? Always puzzled me. — Alex Weil, Martin’s Jewelry, Torrance, CA

Brilliant Move

Vegas was a nice boost to remind me how special our industry is. And the move of JCK/LUXURY back to The Sands convention center this year was brilliant. It’s a thousand times better! — Marc Majors, Sam L. Majors, Midland, TX

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