Connect with us

Inbox

The LGBTQ Question, Motivation Dissection and More Letters to the Editor

Here’s what you got to say for our last issue.

mm

Published

on

Dream On

I am so curious as to what drives other jewelers. What gives you that moxie to endure, despite any challenges known or unknown in the day ahead?

For me, it is the reputation I have nurtured over time to be a proven industry professional in my field. I think one of my biggest assets is the ability to stay focused, organized and inching forward consistently, even when roadblocks have made the going hazardous. I read a business-related article every day, I incorporate a new idea as often as possible and I try not to limit myself or my employees. In the beginning, it was a definite struggle to get out of my comfort zone. I learned that challenges sharpened my skills and increased my toolbox to handle different situations that previously were not in my wheelhouse. What works for you? What makes you better than the next guy, not just service and staff, but what genuinely makes you the best at what you do? — Denise Oros, Linnea Jewelers, La Grange, IL

Just Can’t Get Enough

The Cool Stores article on Marisa Perry Atelier [in the November issue] was fabulous. Well-written, interesting and well-illustrated (could have had a shop photo, if they allowed). I welcome more of those. Only the specialty stores will survive. The “run of the mill” retailers/re-sellers will crush under the weight of internet sales, and those in the end, will fail, too. — Mark Rozanski, Goldart Jewellery Studio, Ottawa, ON

People Are People

The LGBTQ question/refusal of service is a fundamental conundrum that many can’t wrap their brains around. I look at it like this: If a retailer wants to turn away money and alienate an entire population, that is their prerogative. But the flip side is that retailer should be prepared to close their doors sooner than later. If you accept each individual who comes through your door with open arms and an open heart, the rewards are so much greater than feeling righteous. I have made many new friends just looking at people as people … and accepting them exactly as they are! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

Everything Counts

The more years I’m in the jewelry business, the more I realize every customer counts. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Inbox

Teen Shooting in Florida Jewelry Store Prompts Responses, and More Reader Letters

Two readers warn guns are dangerous, while another worries about the death of retail in favor of custom design.

mm

Published

on

Guns Are Dangerous

I closed my jewelry store about a year ago, after 34 years in the industry. I had been trained to survive a shooting in my store, but not in a horse pasture. The damage caused by an assault rifle firing in your direction is significant, even if the bullets do not hit you. My horse and I both have PTSD. Jewelers tend to be pro-gun, but no one looks who is behind what you are shooting at, and that is how my business failed: trauma caused by an inattentive shooter. The law enforcement officer that almost killed me did not pay attention to what was behind his poorly constructed target and I saw every bullet pass by as I huddled in a pasture, as horses were screaming and running around me.

Guns are more dangerous than most jewelers know — especially assault rifles. —B. Diane Eames, Gems Of The Hill Country, Ingram, TX

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story
Gene the Jeweler

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

Video: Take Advantage of These Tools to Improve Your Digital Marketing
Jim Ackerman

Video: Take Advantage of These Tools to Improve Your Digital Marketing

Video: Gene the Jeweler Sells a Diamond — and Gets Back a CZ
Gene the Jeweler

Video: Gene the Jeweler Sells a Diamond — and Gets Back a CZ

Not Self-Defense

Why don’t you call it what it is: Florida is a seriously messed-up state! Kid robs a store, runs out and gets into a car, then gets shot in the head.

Florida calls that justified? There was no threat to life once the guy runs. It’s a homicide by the store owner! Not self-defense by any means! —Mark Shneyer, M. Stephen Fine Jewelry, Hackettstown, NJ

Come Together

INSTORE Magazine is my grounding. Every month, I get the physical magazine that I can share with our crew or the emails that give tips and tricks. It makes me feel not-quite-so-alone in the business. Yes, we are all in competition with the other stores in our areas, but there is a sense of camaraderie with INSTORE that allows us to share triumphs and woes, as well as tidbits of information that we probably wouldn’t share independently. It gives me a sense of unity that I never felt until I started getting INSTORE. —Wadeana Beveridge, Community Jewelry, Brandon, FL

Too Much Service?

I am for the first time concerned as I see so much retail around me be replaced by services! Even though we will always get some business of custom and repairs, as a designer-retailer, I need to have outright sales, so I can continue to fill my need to create! —Eve J. Alfille, Eve J. Alfille Gallery and Studio, Evanston, IL

Continue Reading

Inbox

On Uninvited Sales Reps, Lab-Grown Diamonds, Vendor Betrayal and More of Your Letters from October

See what our readers had to say this month.

mm

Published

on

Hating Drop-Ins

Sales reps showing up at your store without a phone call or email sent announcing their plans to stop by is unacceptable. I have all respect for traveling salesmen, but this method of just dropping in will do nothing but get you sent right out. What would happen if I showed up at one of my customer’s offices unannounced with a briefcase full of merchandise and expected them to stop what they were doing? They would tell me to get out and not come back. There’s no difference. If traveling sales reps want retailers to respect them, then they need to respect retailers. — Marc Majors, Sam L. Majors, Midland, TX

Podcast: Holiday Sales These Jewelers Will Never Forget
Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

Podcast: Get Your Employees to Act Like They Own the Damn Place
JimmyCast

Podcast: Get Your Employees to Act Like They Own the Damn Place

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store
Over the Counter

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store

Deep Value Naturally

After recently reading a blog from a well-known lab-grown diamond producer about diamond formation, I would agree about one thing. Given the right conditions and sufficient flux of nutrient carbon, natural occurring diamonds can grow to gemological size in hours or days, faster than the lab processes. They are incorrect to say that natural diamonds grow in hours based on the rates of in-lab growth, because both rely on a sufficient flux of carbon. In the earth’s mantle, carbon is present at part per million levels, and it may take eons for sufficient carbon to diffuse to a site of crystallization to form a natural occurring gemological diamond. — Randy Stricklin, GIA GG, Oklahoma City, OK

Time To Go Solo

After 45 years in the ever-changing jewelry business and after spending the last 25 years running and owning my own store, it’s time to go solo and open a design studio. Thank you for the article in a past issue about others going solo — the timing could not have been better! Looking forward to the next chapter, or should I say, next jewel in my crown! — Frank Salinardi, Linardi’s Jewelers, Plantation, FL

Fuzzy Math

As things have slowed down in a lot of stores, wholesalers are tempted to go direct in the hunt for a retail sale. What they don’t seem to take into consideration is that when a store does business with them, that store represents approximately 30 people who have an interest in their product. So when a vendor bypasses that connection, they might pick up a couple of sales, but in reality they lose that 30 (or more) from the store. — Alex Weil, Martin’s Jewelry, Torrance, CA

Things Change

I’ve had the great fortune of owning my store for 35 years. Things have constantly changed, but the rate of change accelerated since the advent of the Internet and social media. Thanks for supplying the necessary information to consider ways we can all adapt. Keep encouraging us to excel in all phases of our industry. — Ernie Cummings, Kizer Cummings Jewelers, Lawrence, KS

Be Honest

Synthetic diamonds will surely find their place in the market, as have manmade rubies, emeralds and others. Allowing consumers to have choices is what retailing is about, but the bad actors are going to seize the day and will use this opportunity to cheat honest, hard-working people in all aspects of our industry. — Robert Borneman, Diamond Jewelers, Centereach, NY


Reach Out!

We always love to hear from you. Send your Inbox letters to us at editor@instoremag.com.

Continue Reading

Inbox

Jeweler Makes Thoroughly Convincing Case for Brick-and-Mortar Retail

mm

Published

on

It’s the small businesses that make a community.

[Editor’s note: This letter is a submission from Marc Majors of Sam L. Majors in Midland, TX.]

For years now we’ve been hearing about the rise of online shopping with consumerism turning toward the internet and how it’s going to negatively affect brick-and-mortar retailers. I honestly took little warning and didn’t put a whole lot of thought into it until 2017.

I’ve watched the trend get worse and worse but now it’s a two-headed monster and I have no idea how to slay it. With tremendous discounts and deals given and the promise to deliver in two days, it seems like this has appealed to people more than running down to your local retailer and buying what you need. Do people really think it’s more convenient to have something delivered to your doorstep than driving down the street? Have people been consumed with shopping for a price instead of a piece? Would you rather put something in your “shopping cart,” type in your credit card info and shipping address and hit “confirm”? Where is the pride in that?

There is none.

Look, I get it, some things you just can’t get locally, especially in smaller towns. I’m understanding of that. But if there is a nice store in your community that provides good products and services then why wouldn’t you buy locally?

Obviously, I’m a big fan of buying locally because I’m in retail, too, but what people don’t realize is that it’s the small businesses that build and make a community. And when you take your money elsewhere, like the internet, you are doing a disservice to your local community. You’re giving your business to an online retailer who could care less about who you are, what you’re about and your family. They don’t care if you come back or not. They have your money and they are done with you until you make another purchase from them.

As a local retailer, I see you at restaurants, church and the grocery store. Our kids play together, they go to school together, we coach teams together, etc. Now why wouldn’t you want to support someone you know so well?

Take pride in what your community offers! Take pride in knowing that you’re supporting someone who turns around and supports the community. Take pride in knowing you bought a quality product from a local merchant who can answer any questions and take care of any customer service issues immediately.

Isn’t it more exciting to go shopping, talk directly to a human being, pick out exactly what you want, try it on if needed and walk out with your new purchase? Sure it is!


This piece is an INSTORE Online extra.

Continue Reading

Most Popular