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The Importance of Engaging Customers With Social Media

GN assists retailers with numerous high resolution images to boost your campaigns to be used on numerous social media platforms.




The Importance of Engaging Customers With Social Media

(PRESS RELEASE) Social media is one of the most effective ways to reach out to new and existing customers with engaging content about your store. It may also be one of the most cost effective ways as well to reach a large audience. The nicest part is that messages are short and sweet and captures immediate attention… as long as the message proves value. A consistent social media presence automatically boosts your social proof simply by showing that you are authentic. Try these simple tactics to boost social proof even more:

  • Don’t be shy! Interact with other users. Take a little time (even five minutes a day) to follow new accounts and like and comment on others’ content. Being active and showing interest will spark interest in your own account. And when followers are engaging positively with your posts, it sends a signal that you’re trustworthy.
  • Be responsive to comments and messages. Don’t leave people hanging after they’ve sent you a DM or left a question in the comments. They’ve come to social media in hopes of having a more direct, personal interaction than they can find on your website.
  • Share photos of real people. Share photos of regular people celebrating their life milestones with diamonds and jewelry from your store (with permission of course). You may be surprised how many customers are happy to pause for a picture when you are celebrating with them.
  • Highlight happy experiences. For customers whose happiness you don’t capture in-store, ask them to leave a review on Facebook, Yelp, The Knot, or another site they prefer. You can get extra mileage out of positive reviews by screen-shotting them to share on other social media pages.

GN Diamond Simplifies Digital Marketing 
Don’t stress if you don’t have thousands of followers. Leverage the loyal customers and rave reviews you currently have to make other shoppers take notice. And fortunately, Diamond Hunt, built specifically for independent jewelers by GN Diamond, gives you additional powerful ways to compete with online retailers. GN assists retailers with numerous high resolution images to boost your campaigns to be used on numerous social media platforms. Diamond Hunt allows our customers to gain an online loose diamond database and search portal with over $70 million of loose natural and lab created diamonds  not found on any ecommerce website.  Stores can easily display this inventory with your own branding and markups. To learn how you can take advantage of Diamond Hunt and marketing for social media simply call 800-724-8810 to speak with a representative, email or visit



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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