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This Gemstone Was Once Declared “The Finest Ever Found In The U.S.”

But consumers generally won’t pay the premium for the American gemstone.




This Gemstone Was Once Declared “The Finest Ever Found In The U.S.”

NO LESS AN expert than George Kunz declared me “the finest precious gemstones ever found in the United States.” I have a natural, almost-exclusively blue beauty few other gemstones can match. But economics is no romantic. While there’s demand, supply has always been an issue (my warm geological upbringing means I tend to cling hard and fast to Mother Earth). So while, yes, consumers will pay a little more for top-of-the-line American goods, they won’t pay a huge premium when they can get a similar product from overseas. Chevrolet, PanAm, IBM PCs … I know how you feel.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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