True Tales This Jeweler Couldn’t Believe What the Little Old Lady Handed Him Published 3 years ago on December 20, 2017 By INSTORE Staff Instore January 2018 Issue Share Tweet What do you say to the little old lady who brings in her eyeglasses and asks you to insert the screw that holds the lens in because she can’t see to do it herself? She knows that you won’t charge her for the screw because she has the screw in this tissue. When you unwrap it, you find a mouse dropping. Answer: Nothing. You just find a new screw, put it in and hand it back with a smile. Ed Menk, E. L. Menk Jewelers, Brainerd, MN What’s the Brain Squad? If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here. Related Topics: INSTORE January '18True Tales click to Comment(Comment) Up Next Jeweler Shocks Client With Glib Remark, Then Gets a Surprise Don't Miss A Couple of Stories About Mothers-in-Law INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like These Three Customers Were Missing Something Big: Scruples A Jeweler Met This Verbal Threat with Police This Supposed Millionaire Shopper Was Just Too Good to Be True Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Big Survey22 hours ago Here’s What Surging Gold Prices Have Meant for Jewelers Press Releases23 hours ago IIJS Virtual 2020, A Game Changer for the Indian Gem & Jewelry Industry Press Releases23 hours ago GJEPC Invites Entries for The Artisan Awards 2021 Photo Gallery4 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Sponsored Webinars2 weeks ago Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Jimmy Degroot3 weeks ago Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Photo Gallery4 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Big Survey1 week ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Big Survey22 hours ago Here’s What Surging Gold Prices Have Meant for Jewelers Big Survey2 days ago 25% of Jewelers Are Drinking More This Year Because of COVID-19 Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Big Survey6 days ago What’s Wrong with Millennials? Here’s What Jewelers Say Sponsored Content1 week ago Why Have 1,800+ Jewelers Switched to BriteCo?