Tip Sheet

Tip Sheet (EXTRA): Special For The Tucson Shows

Published

16 years ago

July 2, 2008

Abe Sherman Instore July 2008 Issue

AFTER TUCSON, you’ll have a lot to talk about: new rubies from Madagascar, zultanite from Turkey, amethyst from Zambia. Most of your customers will never visit these places, but your new selection of gemstones will be better than the Travel Channel. Your reputation as a jeweler will be enhanced, and so will your bottom line. Here’s what you need to know:

There are about 40 separate shows happening in February, but retail jewelers are best served in the first two weeks. The AGTA and GJX shows are Feb. 6-11 and next to each other. You will find the most established firms there.

The two best days to buy are opening day and the last day. Get your hands on the amazing stuff that goes fast. Always buy the best stone you see. These are the pieces that will sell the fastest in your store too. The last day is good for scooping up bargains, as many dealers have difficulty taking back goods out of the U.S.

Bring some real cash in addition to your normal store checks. Many dealers here can’t cash checks.

Save a little money to buy fossils and mineral specimens. The best bets are along the I-10 service drive at the motels and the outdoor ?African Village.? These pieces make great display props, and you’ll probably sell them before next year. Mention the country of origin, and talk about how these deposits occur. It all adds to your image.

Buy a line that you’ve never seen before and may never see again. This could be sterling silver gemstone jewelry, gemstone globes, fountains, or just something weird that will have a good profit margin.

Buy a quantity of cheap loose stones you can give away to promote your trip or just make sure every child who comes in your store leaves with a stone. Many of these will actually generate mounting sales.

Attend as many of the AGTA seminars as possible. Most are free and very worthwhile.

Visit Click here for schedules.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”