Connect with us

Tip Sheet

Learn the Super Simple Secret to A Life of Productivity and More Tips for September

Plus, choose the right font for your ads.

mm

Published

on

MOBILE METRICSTime it Right

If you’re considering a mobile marketing campaign this holiday season, blast those customers who signed up for your texts at a time they’d likely be eating lunch or meeting friends. If your promotion is an exciting one, there’s a good chance they’ll share the news with friends or workmates, boosting the campaign’s impact, Paul Hurley, founder of Ideeli.com, told the Wall Street Journal.

HEY, BIG DREAMERThink Small

Big dreams have their place, but it’s the sum of the little things that get you there, says John Jantsch of Ductape Marketing. To ensure you’re focused on the right things — making more sales calls, networking in the local community and, yes, taking a journalist out to coffee, Jantsch suggests you create a scorecard with 10 marketing-related actions and rate each one for importance, say five points for attending a local women’s group meeting and one for writing on your blog. Set a daily target of 20 points. This routine should help you stay focused on what’s really important.

THE FONTHEADTake a Letter

This is possibly the best website we’ve seen — ever — for fonts used in logos and signs: letterheadfonts.com. Check out the samples. Pick a favorite. Tell your designer you want “something in this general ballpark” and give him $100 to buy the fonts.

PSST! OVER HERE!Ask Yourself

Tom Hopkins, author of How to Master the Art of Selling, claims that what you’ll read at the end of this paragraph is the secret to a life of productivity. But there’s a caveat. “I’ll tell you, but you’ll never look at what you’re doing in the same way ever again,” Hopkins quotes his own mentor as telling him. “You might even get angry at me for telling you, because you’ll never get it out of your head.” Bet you can’t wait, huh? OK, here it is: Hang a sign in your workspace that asks one question, and ask that question of everything you do. The question? “Are you doing the most productive thing possible right now?” Yep,
that’s it.

CATALOG OF ERRORSLearn From Sears

For the last 15 years, Sears has been experimenting with its iconic Wish Book Catalog. Last year, Sears returned to a traditional catalog of gift suggestions. Some of the other lessons the retailer seems to have learned from its tinkering include: Carefully targeted distribution, the option to view it online and “Ready in 5” items — products that can be ordered online and picked up within five minutes of the customer arriving.

TALENT SCOUTRethink Your Payroll

Do you think of your staff as “payroll,” “employees,” “human resources” or “talent”? Author Seth Godin thinks you should view them as the latter, arguing that such an understanding holds the key to success in today’s skills-based business environment. “What if you started acting like the vice president of talent? Understand that talent is hard to find and not obvious to manage,” Godin writes on his blog. “Talent is too smart to stay long at a company that wants it to be a cog in a machine. Great companies want and need talent, but they have to work for it.”

Advertisement

Abe Sherman is the CEO of BIG - Buyers Intelligence Group. BIG designs solutions for the merchandising challenges facing retail jewelers and manufacturers. BIG utilizes a data analysis tool, Balance to Buy, to help consult with clients and customize their individual experiences and results.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular