You may need to reconsider your philosophy on events first.
Happy salespeople sell 300 percent more than unhappy ones.
There’s no reason to rely on digital media alone.
If succession is the goal, it could get tricky without a solid course of action.
You can mitigate your risk if you start with these queries.
Even small words can have a big impact.
Collaborative interaction is a must for today’s sales environment.
And it’s all legal.
Consumers want gifts that last, and jewelry perfectly satisfies this need.
This exercise will help you turn buyers into fans.
That’s the reason jewelry retail likely won’t see a pronounced downturn when the pandemic recedes.
Everyone needs one, but many won’t admit it.
The 765-year-old “Henry III gold penny” was discovered on a farm in Devon, England.
Are you doing enough to stand out from your competitors and win their attention?
Even if you’ve never hosted an online-only or hybrid event at your jewelry store, don’t be afraid to try something new.
Dick Abbott of The Edge has advertised since INSTORE’s inaugural issue in 2002.
In Shane Decker’s final regular monthly column, he shares wisdom from his dad.
It's fallen to No. 3 on the list.
Professional follow-up is key to referrals and repeat purchases.
A dozen ways these winning retailers stand out.
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