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Victorian Jewelry Is the Focus of This Online Store

Izzi Krombholz launches creative outlet that riffs on her family’s Cincinnati business.

Published

5 months ago

July 21, 2023

INSTORE Staff Instore July 2023 Issue

Victorian Jewelry Is the Focus of This Online Store

For 10 years, Izzi Krombholz, 32, has worked with her father, Lee Krombholz, at Krombholz Jewelers in Cincinnati. Last year, Izzi, who is also a musician, launched her own online business, Haus of Morning, which focuses on Victorian jewelry and goth-themed apparel. “I get excited every time I make a sale,” she says. One motivating factor was her own search for sophisticated alternative clothing, jewelry and accessories that didn’t make her look like a teenager. “I always wanted to find a way to tie my passions together. Jewelry, fashion, music. it all goes hand in hand,” she says. “I love mourning jewelry; that is the main thing that inspired this whole thing. Victorians were so sentimental.”

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”