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Recognizing the need for independent jewelers to have a structured and measured plan for management, Brad Huisken and Jimmy DeGroot are offering their sales management master classes quarterly. The fall class begins Sept. 14.

Huisken states, “We’re making this class available regularly throughout the year because stores change, personnel changes are inevitable and there’s always a reason to continue training.” The class is a 12-week Zoom training for one hour a week for managers and owners, helping them create a management plan with proven best practices.

“Every class we teach, we learn new reasons why we should be continuing,” says DeGroot. “A jeweler just called and asked when our next class is because even though he had been through the course, he wants his brand new manager to experience it.”

DeGroot and Huisken found that students are retaining more through the 12-week program, allowing them to attend a class and then put that one thing into practice throughout the week The price for the class is $1,995 per store. Past attendees of the class include owner/operators who want to create a system of management to create a more scalable business as well as high-volume, multi-site stores looking to train their managers to bring out the best in their employees.

Information can be found at or by contacting:

Jimmy DeGroot, 920-492-1191,


Brad Huisken, 303-503-7835,




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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