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Commentary: The Business

Zoltan David: The Difference Between Jewelry Designers and Jewelry Artists

One is a must-have. The other is the life of the party.




Zoltan David is a jewelry artist/designer who owns Zoltan David gallery — the 2009 America’s Coolest Store in the Small Cool division — in Austin, TX.

WHAT’S YOUR MOTIVATION in offering original works of fine jewelry?

A designer friend of mine once asked, “Are you a designer or an artist?” Interesting question. Design requires a strategy within certain parameters, such as cost and production, function and feasibility. Successful designs also possess beauty and are inspirational to the point where they become “must-haves” for the consumer.

This inspiration factor brings me to the second part of the question. Jewelry artists are bold individuals, in that they will do what their passion dictates. They seem to take that leap of faith on a daily basis. Regardless of the outcome or the cost, they will pursue their vision. Herein lies the seed that flourishes into works of jewelry art that are precious far beyond their materials. Their greatest value comes from the inspiration they create within the viewer of the work. This awe and wonderment is a powerful motivation to take action.


Pablo Picasso once said, “The magic of art is that it will change the consciousness within a room.” And so, the passion and the imagination of the artist will demand that this work come forward — this vision that has never been seen, this beautifully original work that may fail in its ability to affect. It takes courage to be an artist. They must walk the path less travelled. They deal in the original.

We are all wired for the desire of something new and innovative; it is human nature. It is the imagination, the courage, the passion and vision of the artist that provide the inspiration to motivate others, and this motivation plays a huge part in moving the jewelry industry forward.

The jewelry designer is a must-have. The jewelry artist is the life of the party.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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