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Commentary: The Business

Zoltan David: The Difference Between Jewelry Designers and Jewelry Artists

One is a must-have. The other is the life of the party.




Zoltan David is a jewelry artist/designer who owns Zoltan David gallery — the 2009 America’s Coolest Store in the Small Cool division — in Austin, TX.

WHAT’S YOUR MOTIVATION in offering original works of fine jewelry?

A designer friend of mine once asked, “Are you a designer or an artist?” Interesting question. Design requires a strategy within certain parameters, such as cost and production, function and feasibility. Successful designs also possess beauty and are inspirational to the point where they become “must-haves” for the consumer.

This inspiration factor brings me to the second part of the question. Jewelry artists are bold individuals, in that they will do what their passion dictates. They seem to take that leap of faith on a daily basis. Regardless of the outcome or the cost, they will pursue their vision. Herein lies the seed that flourishes into works of jewelry art that are precious far beyond their materials. Their greatest value comes from the inspiration they create within the viewer of the work. This awe and wonderment is a powerful motivation to take action.


Pablo Picasso once said, “The magic of art is that it will change the consciousness within a room.” And so, the passion and the imagination of the artist will demand that this work come forward — this vision that has never been seen, this beautifully original work that may fail in its ability to affect. It takes courage to be an artist. They must walk the path less travelled. They deal in the original.

We are all wired for the desire of something new and innovative; it is human nature. It is the imagination, the courage, the passion and vision of the artist that provide the inspiration to motivate others, and this motivation plays a huge part in moving the jewelry industry forward.

The jewelry designer is a must-have. The jewelry artist is the life of the party.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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