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Hot Sellers

60 Percent of Surveyed Jewelry Retailers Reported Gains in April

Gabriel & Co. led a crowded pack of “hot brands.”




Three-prong diamond studs in white gold (available in multiple carat weights) by Hearts On Fire (2.00 TCW). $22,900,

Hearts on Fire diamond studs. Great quality product and recognizable brand. — Kelly Vass, State Street Jewelers, Geneva, IL

Top-selling jewelry brands in April

Gabriel & Co. (9), Allison-Kaufman (6), Hearts on Fire (6), Quality Gold (5), Stuller (5), Pandora (4), ASHI (2), Bassali (2), Benchmark (2), Classic of New York (2), ELLE (2), IDD (2), Omega (2), Parade Design (2), Rembrandt Charms (2), Roberto Coin (2), Rolex (2), S. Kashi (2), Shy Creation (2), Sylvie (2)

*Brands mentioned by at least two of 145 respondents.

  • Custom and repair, of course. Quality Gold for price point, Classic of New York for silver. — Loann Stokes, Stokes Jewelry, Stillwater, MN
  • Rembrandt Charms are hot. They keep selling and selling. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Charles Garnier silver. Diamond hoop earrings. 1 to 1.25-carat centers in Sylvie engagement rings. — Stacey Lyon, Gehman Jewelers, Ephrata, PA
  • Parade Design mountings set with large oval and round lab-grown diamonds (D/E color, VS1-VVS1, Ideal) and large lab-grown stud earrings. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Bezel-set pendants! And remount rings. Stuller Showcase and CounterSketch always help us meet customer needs right before their eyes. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Lab-created diamond engagement rings. Beautiful product, great price, ethically made, more transparent than natural diamonds. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • Diamonds, engagement and wedding rings have been up recently. We also sell Gabriel & Co.’s jewelry line well. Kit Heath rocks it in the silver department for us. — Katrina Sustachek, Rasmussen Diamonds, Racine, WI
  • Wedding bands and lab-grown diamonds! Last month we sold 1:1 mined and lab! — Lucy Conklin, Toner Jewelers, Overland Park, KS
  • Sold several Nasbro Designs diamond bands. Their VS-2 G diamonds sell themselves. Twinkles by Sevan heated up. A great priced silver product with a great gimmick. Custom is still our top category. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Lisa Nik’s hoops, paperclip chains and candy rings are a top seller over and over. Allison-Kaufman three-stone rings were also popular with millennials. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • ELLE hoops, dangles and necklaces are selling quickly. Their styles are on trend and very affordable. Bering watches came out with a lot of fun colors, and we sold several within days of putting them out. Their pricing is in that “buy on a whim” category. Allison-Kaufman designs are very popular this spring with all of their color and mix of vintage and modern styles. — Joe Kirk, Kirk & Co. Jewelers, Milford, OH
  • We continue to sell fashion from Brevani and Bassali well, and diamond requests keep getting bigger and bigger! — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • The so called “tennis necklace” was a favorite, and we label it as a must-have. Looks great, lots of sizes in stones, works with lab and natural diamonds to hit all price points. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Rather than a specific designer/manufacturer, I’m just going to say opals! Opal jewelry in all forms was a hot seller for us in April. — Melissa Quick, Steve Quick Jeweler, Chicago
  • We had a great month with Omega! We also sold several pieces from Italian brands Fope and Nanis. — Marc Majors, Sam L. Majors, Midland, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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