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Hot Sellers

60 Percent of Surveyed Jewelry Retailers Reported Gains in April

Gabriel & Co. led a crowded pack of “hot brands.”




Three-prong diamond studs in white gold (available in multiple carat weights) by Hearts On Fire (2.00 TCW). $22,900,

Hearts on Fire diamond studs. Great quality product and recognizable brand. — Kelly Vass, State Street Jewelers, Geneva, IL

Top-selling jewelry brands in April

Gabriel & Co. (9), Allison-Kaufman (6), Hearts on Fire (6), Quality Gold (5), Stuller (5), Pandora (4), ASHI (2), Bassali (2), Benchmark (2), Classic of New York (2), ELLE (2), IDD (2), Omega (2), Parade Design (2), Rembrandt Charms (2), Roberto Coin (2), Rolex (2), S. Kashi (2), Shy Creation (2), Sylvie (2)

*Brands mentioned by at least two of 145 respondents.

  • Custom and repair, of course. Quality Gold for price point, Classic of New York for silver. — Loann Stokes, Stokes Jewelry, Stillwater, MN
  • Rembrandt Charms are hot. They keep selling and selling. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Charles Garnier silver. Diamond hoop earrings. 1 to 1.25-carat centers in Sylvie engagement rings. — Stacey Lyon, Gehman Jewelers, Ephrata, PA
  • Parade Design mountings set with large oval and round lab-grown diamonds (D/E color, VS1-VVS1, Ideal) and large lab-grown stud earrings. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Bezel-set pendants! And remount rings. Stuller Showcase and CounterSketch always help us meet customer needs right before their eyes. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Lab-created diamond engagement rings. Beautiful product, great price, ethically made, more transparent than natural diamonds. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • Diamonds, engagement and wedding rings have been up recently. We also sell Gabriel & Co.’s jewelry line well. Kit Heath rocks it in the silver department for us. — Katrina Sustachek, Rasmussen Diamonds, Racine, WI
  • Wedding bands and lab-grown diamonds! Last month we sold 1:1 mined and lab! — Lucy Conklin, Toner Jewelers, Overland Park, KS
  • Sold several Nasbro Designs diamond bands. Their VS-2 G diamonds sell themselves. Twinkles by Sevan heated up. A great priced silver product with a great gimmick. Custom is still our top category. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Lisa Nik’s hoops, paperclip chains and candy rings are a top seller over and over. Allison-Kaufman three-stone rings were also popular with millennials. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • ELLE hoops, dangles and necklaces are selling quickly. Their styles are on trend and very affordable. Bering watches came out with a lot of fun colors, and we sold several within days of putting them out. Their pricing is in that “buy on a whim” category. Allison-Kaufman designs are very popular this spring with all of their color and mix of vintage and modern styles. — Joe Kirk, Kirk & Co. Jewelers, Milford, OH
  • We continue to sell fashion from Brevani and Bassali well, and diamond requests keep getting bigger and bigger! — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • The so called “tennis necklace” was a favorite, and we label it as a must-have. Looks great, lots of sizes in stones, works with lab and natural diamonds to hit all price points. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Rather than a specific designer/manufacturer, I’m just going to say opals! Opal jewelry in all forms was a hot seller for us in April. — Melissa Quick, Steve Quick Jeweler, Chicago
  • We had a great month with Omega! We also sold several pieces from Italian brands Fope and Nanis. — Marc Majors, Sam L. Majors, Midland, TX

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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