72 PERCENT OF RESPONDENTS to INSTORE’s recent Big Survey said they did not want to add any brands. For comparison’s sake, the No. 1 brand on the list, Rolex, received 6 percent of the votes. This follows a growing trend of independent jewelers moving away from brands and toward self-branded merchandise or custom design. That said, there are still some names that carry cachet in the industry. Most were watch brands, with the exceptions of David Yurman, Cartier and Gabriel & Co.
Question: What jewelry or watch brand would you most like to add to your cases?
1. ROLEX
2. PATEK PHILIPPE
3. OMEGA
4. David Yurman
5. CartierTIE
5. TAG HeuerTIE
7. Gabriel & Co.
8. BulovaTIE
8. ShinolaTIE
10. CitizenTIE
10. TudorTIE