Webinars

Managing Through the COVID-19 Crisis for Jewelers: The Digital Marketing Response [Webinar Replay]

Shane O’Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.

Affordable Gems: The Affordable Color Solution

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

GIA Presents: Understanding Ruby Treatment

Published

4 years ago

March 26, 2020

INSTORE Staff

THE COVID-19 pandemic is drastically affecting jewelry retail across North America. Shane O’Neill of Fruchtman Marketing discusses how to connect with your customers, how to share your knowledge and build your brand, and which channels to use — including the most important social channel that many jewelers don’t use. Moderated by INSTORE editor-in-chief Trace Shelton.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

Managing Through The Crisis: What To Do With Your Inventory And Your Shop [Webinar Replay]

Don't Miss

Managing Through the Crisis Part I: How To Address Your Financials and Marketing [Webinar Replay]

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”