Brainstorms

What’s in a Name? Maybe Enhanced Store Culture

Give new meaning to those Mavericks, Spooners and Bowdlers in your store.

Published

11 months ago

July 7, 2023

INSTORE Staff Instore July 2023 Issue

What’s in a Name? Maybe Enhanced Store Culture

July is a month for the birthdays of men who gave their names to the English language, including “quisling” from Nazi collaborator Vidkun Quisling (July 18), “spoonerisms” from the perpetually tongue-tied William Spooner (July 22), “maverick” from the Texas rancher Samuel Maverick (July 23), and “bowdlerize” from Shakespeare “purifier” Thomas Bowdler (July 11). Is there something exceptional that happens in the day-to-day running of your store that you could immortalize with the name of an employee? Maybe a “Smithee” for that bench jeweler who creates magic when refurbishing a ring or a “Lee-fer” for a salesperson who sells two add-ons? It’s all about building a store culture and encouraging good behaviors.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”