Press Releases

Bering to Donate $28,624 to Polar Bears International

For every charity watch sold, Bering donates $15 to Polar Bears International.

Published

5 years ago

May 29, 2019

INSTORE Staff

Bering to Donate $28,624 to Polar Bears International

(PRESS RELEASE) Since 2011, Bering has supported polar bear conservation in the Arctic as a sponsor of Polar Bears International (PBI), the only nonprofit with a sole focus on polar bears and sea ice they depend on for their survival. Bering’s support includes, among other things, helping to fund the conservation group’s maternal den studies in Svalbard. This research is helping scientists better understand how to protect polar bear mothers and cubs during this vulnerable period of their life cycle.

Bering helps support PBI’s Maternal Den Research Project through sales of its limited-edition charity watches. For every charity watch sold, Bering donates $15 to Polar Bears International.

“Bering Time has demonstrated an amazing commitment to help protect polar bear denning habitat and polar bear moms and cubs,” said Krista Wright, PBI ’s executive director. “As the Arctic warms and more industry moves into the North, understanding polar bear denning behavior is more important than ever. We’re grateful for their loyal and generous support.”

Michael Witt Johansen, founding partner and owner of Bering Time, will present a $28,624 check to Janet Stringer of Polar Bears International on Friday, May 31, 2019 at 3:00 pm in the Bering Booth, #11039, at the JCK Show in Las Vegas.
“The biosphere of the Arctic and the polar bears that live there in particular have always had a special significance for our brand,” Michael Witt Johansen explains. “The loss of this unique ecosystem would be tragic and irreparable. That’s why all humanity must make every effort to stop climate change and the associated melting of sea ice so that the population of this highly endangered predator can recover and survive.”

Timelessly beautiful, Bering blends minimalistic Danish design and optimal material strength in a unique way. Inspired by the beauty of the Arctic, the style of the Bering collection is characterized by clean streamlined forms and pure elegance.
The extreme scratch resistance and strength of high-quality materials such as high-tech ceramic and sapphire crystals ensure that Bering’s strength is pure beauty. Bering is the brand that redefines time through its attention to detail.

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