EVER WONDERED WHAT YOUR customers really want to wear? Or what kind of advertising, exactly, would grab their attention? Philip Bosen, director of Von Bargen’s, wondered...
Make your employees happy. BRIAN MCCALL, Midwest Jewelers & Estate Buyers, Zionsville, IN Happy people! It is so important to create a work environment that makes...
From interactive displays to traditional boutiques, these stores show the range of ways to serve the bridal customer.
Marcus Majors Sam L. Majors Midland, TX This article originally appeared in the September 2015 edition of INSTORE. Marc Majors, great-great grandson of J.P. Majors, a...
Their tagline is “Where Oklahoma Gets Engaged!”
"In Minnesota, you’re not going to be successful if you come off snooty," says the owner.
Established in 1948, Bailey’s Fine Jewelry enters its third generation with five stores.
VALENTINE’S DAY ENGAGEMENTS are a welcome tradition for jewelers, of course, that can bring a flurry of post-December sales. At Albert’s Diamond Jewelers, a family-owned company...
Goldsmith Gallery Jewelers radiates the ambience of an elegant lodge, complete with a fireplace.
He wanted to create something that Texarkana had never seen before.
Debbie and George Fox are working "crazy hours" to keep up with their store's skyrocketing growth.
Impromptu dance parties are a thing here.
"If I want to wear flip-flops and listen to The Offspring and serve alcohol, I’m going to," says its owner.
“We didn’t need another Family Name Fine Jewelers,” its owner says.
Even as a child, she wanted to own a store.
It features hydraulic cases, floating displays and lots of interactivity.
WE’RE STILL POLISHING the crowns of this year’s America’s Coolest Stores Contest winners that our panel of expert judges decided on and can’t reveal them just...
Learn how to create your own jewelry store floor plan through the example of this elite store.
To Sell High-End, Think High-End When considering selling high-end or designer jewelry, we first have to start with the taste level of the salespeople. There is...
The owner comes from a renowned jewelry family.
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