As part of a series with various people from around the industry, this week Deric Metzger offers up his answers — and impeccable handwriting — for...
Face Front: Super Proposal Facebook promotions that work Published in the March/April 2012 issue CONCEPT Contestants write their love story submissions to win $7,500...
Best of The Best: A Phan Phavorite BY AARON MAHAN Published in the April 2012 issue Philadelphia loves its Phillies. And it’s no wonder. The team...
Building The Store: Biting the bullet and going to the bank for a loan Amber Gustafson was pleased with the expansion of her store, — begun...
Brand Portfolio: Pugh’s Diamond Jewelers BY EILEEN MCCLELLAND Published in the April 2012 issue. Pugh’s Diamond Jewelers Zanesville, OH When Patrick Pugh bought out his brother...
Smart Managers: Nate Smith BY EILEEN MCCLELLAND Published in the April 2012 issue STORE NAME: Delfine’s Fine Jewelry LOCATION: Charleston, WV At Christopher’s Fine Jewelry...
Outside The Box: Diamonds & Desserts Innovative Events That Succeeded Published in the March/April 2012 issue To celebrate her store’s fifth anniversary, Cathy Cook hosted a...
Selling Design : Tara Mikolay BY INSTORE TEAM Published in the March-April2012 issue As a retailer, as much as I love carrying designer jewelry, it’s not...
Selling Design: Lauren Kulchinsky Levison BY INSTORE TEAM Published in the May2012 issue I love me some Chanel, oh yes, I do. In any city in...
Fragments, New York, NY OWNERS: Janet Goldman; Top DESIGNERS: Suzanne Kalan, Jordan Alexander, Moritz Glik, Annie Fensterstock, Colette, Gurhan, Stephen Webster, Alex Sepkus, Nam, Caroline Ellen;...
Story Time Jewelers could recite a few product specs and make a sale. Now customers want to hear why your jewelry is special. Find the story at the heart of...
As part of a series with various people from around the industry, this week jeweler Lee Krombholz offers up his answers — and impeccable handwriting —...
In the course of researching the topic of “The New Rules of Sales” — the “Big Story” for April’s INSTORE — I learned about a new...
Rodriguez’s House of Stones, New Philadelphia, OH OWNERS: Alan Rodriguez; PURCHASED BY CURRENT OWNER: 1987; YEAR FOUNDED: 1877; STORE AREA: 3,500 square feet; EMPLOYEES: 4 full-time,...
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Building The Store: Thank Craigslist for Some Finishing Touches Amber Gustafson stress tests her $20,000 budget. BY EILEEN MCCLELLAND Published in the March 2012 issue Aamber...
Cool Store: Rodriguez’s House of Stones URL: houseofstones.org | Owner: Alan Rodriguez | Founded: 1877 | Purchased by current owner: 1987 | Area: 3,500 square...
The Big Story: Sweet Succession Passing the torch — It’s the story every jeweler is thinking about, but few want to tackle. BY EILEEN McCLELLAND Published...
Building the Store: Amber’s Designs Part 1 – An Unexpected Expansion Begins … on a Budget BY EILEEN MCCLELLAND Published in the February 2012 issue PART...
Best of The Best: On This Diamond, Paydirt for the Fans BY Eileen McClelland Published in the March 2012 issue It took less than 20 minutes...
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