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By The Numbers: You’ve Got Two Choices

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By The Numbers: You’ve Got Two Choices

AS A RETAILER, you basically have two choices when it comes to generating more revenue — sell more items or increase the ticket price of each item you sell. Below, note the difference in total sales for every 5,000 items sold between the average store in our survey group, a higher-end AGS type jeweler and Blue Nile.

By The Numbers: You’ve Got Two Choices

This story is from the January 2009 edition of INSTORE.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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