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David Brown

By The Numbers: You’ve Got Two Choices

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By The Numbers: You’ve Got Two Choices

AS A RETAILER, you basically have two choices when it comes to generating more revenue — sell more items or increase the ticket price of each item you sell. Below, note the difference in total sales for every 5,000 items sold between the average store in our survey group, a higher-end AGS type jeweler and Blue Nile.

By The Numbers: You’ve Got Two Choices

This story is from the January 2009 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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