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David Brown

By The Numbers: You’ve Got Two Choices

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By The Numbers: You’ve Got Two Choices

AS A RETAILER, you basically have two choices when it comes to generating more revenue — sell more items or increase the ticket price of each item you sell. Below, note the difference in total sales for every 5,000 items sold between the average store in our survey group, a higher-end AGS type jeweler and Blue Nile.

By The Numbers: You’ve Got Two Choices

This story is from the January 2009 edition of INSTORE.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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