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David Brown

By The Numbers: You’ve Got Two Choices

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[h3]You’ve Got Two Choices[/h3]

[dropcap cap=A]s a retailer, you basically have two choices when it comes to generating more revenue — sell more items or increase the ticket price of each item you sell. Below, note the difference in total sales for every 5,000 items sold between the average store in our survey group, a higher-end AGS type jeweler and Blue Nile.[/dropcap]

 

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David Brown is president of the Edge Retail Academy, an organization devoted to the ongoing measurement and growth of jewelry store performance and profitability. You can contact him at [email protected].

[span class=note]This story is from the January 2009 edition of INSTORE[/span]

If you’d like to contribute your own data and receive a personalized KPI report each month, call (877) 910-3343 or e-mail: [email protected].

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