We break digital marketing down into easy-to-understand steps.
See what the online giant considers a "custom" ring.
It became the most distinctive aspect of his future business.
Make uniqueness your mission.
Memorize at least 10 of these "silver bullets."
Science isn't a strong point for this employee.
"Holy shit! I can make some real margin here."
One way to reach them is to flip the script.
He had a disaster on the bench. How could he tell his suspicious customer?
The calculation is simpler than you think.
The owner of Green Lake Jewelry Works shares the story of his rise.
What do you do when you hit a slow period and the customer traffic just isn’t there? You take action, says jewelry store training expert Jimmy...
This is no ordinary gem.
Don't get too focused on immediate ROI.
Gene finds himself knee-deep in jam.
It's one of the hardest things to do, but immensely powerful if you do it right.
Sales advice from Aleah Arundale.
Don't dismiss the idea out of hand.
Harris Jeweler gets it right with a print advertisement that delivers genuine impact for its investment.
Quit turning up your nose at lab-grown diamonds. They're ready to play a serious role in your jewelry cases.