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ADD-ONS ARE AN EASY way to increas your profits.

Brad Huisken defines an add-on as “any sale you create over and above what the customer came in for.”

In this video, jewelry store training expert Jimmy DeGroot talks with Huisken about simple ways to make more of these sales.

Take a look:

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.

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ONE TYPE OF CUSTOMER that jewelers encounter is the “gonna buy” type.

They fully intend to make a purchase if they find what they’re looking for. Unfortunately, sometimes jewelers flub what should have been an easy sale.

In this video, jewelry store training expert Jimmy DeGroot discusses this type of client with Brad Huisken.

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Jimmy Degroot

Video: The Right Way to Make Add-On Jewelry Sales

You don’t have to wait till the last minute.

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TRADITIONALLY, the “assumptive add-on close” was something that occurred at the end of a sales presentation.

But that’s not necessarily the case any more, says jewelry store training expert Jimmy DeGroot.

In his latest video, DeGroot explains how to make this type of close work for you.

Take a look:

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Jimmy Degroot

Video: How to Ask for Referrals Without Being Too Pushy

Jimmy DeGroot discuss how to help your salespeople connect with more customers.

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ONE GOOD WAY to increase store traffic and sales is to ask for referrals.

In a recent video, jewelry store training expert Jimmy DeGroot talked about how to do that without being overly pushy.

He and Brad Huisken discussed ideas to help your salespeople connect with more customers.

Take a look:

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