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Dave Richardson

Focus on the Proposal for Greater Success

A smart way to add meaning to the engagement ring purchase.

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Focus on the Proposal for Greater Success

WHY IT IS TRUE: A man walks into the store and exclaims, “I’m looking for an engagement ring.” Your quick response is something like, “What did you have in mind?” This statement will cause the customer to focus on the financial investment instead of the meaning behind the purchase.

PLAN OF ACTION: Instead ask, “How do you plan to propose?” Remind him that this is one of the most important days in her life and share some successful proposal stories. Now he is no longer focused on the investment but rather the meaning behind the event. 

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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