Connect with us

Press Releases

Forevermark Launches ‘I Take You, Until Forever’ Bridal Campaign

It explores the beauty and reality of the honest vows that a couple make to one another.

mm

Published

on

(PRESS RELEASE) NEW YORK — Forevermark has launched a marketing campaign called “I Take You, Until Forever” to support the brand’s debut bridal collection, the Forevermark Engagement & Commitment Collection. The campaign explores the beauty and reality of the honest vows that a couple make to one another and a more modern view of love and relationships.

The “I Take You, Until Forever” two-minute film depicts scenes of everyday moments of love and commitment between six couples, three of which are couples in real life. The film was shot on location in Los Angeles by director Geej Ower, whose directing credits also include campaigns for Nike and McDonalds.

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores
Keepin' It Real

Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores

Podcast: How Jewelry Salespeople Must Change to Market Digitally [With Guest Daniel Gordon]
Keepin' It Real

Podcast: How Jewelry Salespeople Must Change to Market Digitally [With Guest Daniel Gordon]

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle
JimmyCast

Podcast: Jeffrey Samuels on How to Build a Business to Support a Lifestyle

Ower said, “As soon as I read the script I immediately loved it – for once a brand was wanting to show marriage for what it really is; the ups and downs, the jokes, the arguments, the surprises, the small moments that go unnoticed. I always like making work that feels human and real, and that was exactly what this campaign was trying to do too. It was a new direction for the company so we all worked together closely throughout the process to ensure we were delivering the right message in the script and in every scene. We wanted it to be representative of all of Forevermark’s customers as well as appealing to a new audience.”

The campaign recently went live on Refinery 29, The Knot, The Plunge and Hulu through digital display and video as well as paid search and social. The national digital campaign will also include Bustle, ESPN, HowTheyAsked, The New York Times, Urban Daddy and more. Print ads will also appear in Allure, Brides, ELLE, InStyle, Marie Claire, Men’s Health, People and US Weekly. All campaign assets are available to participating Forevermark jewelers.

In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.

Forevermark U.S. President Charles Stanley unveiled the campaign to Forevermark partners in late May at JCK LUXURY and explained, “Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that “MY” diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership. With the new collection, we offer our consumers a premium product with an emotional, intimate, and genuine campaign to raise your bridal business.”

Advertisement

In late June, Forevermark celebrated the launch of the collection of timeless diamond engagement ring styles and commitment bands at an intimate dinner in New York City. The dinner, hosted by model, activist and entrepreneur Ashley Graham, served as the perfect backdrop to showcase the bridal designs. Ashley spoke about her marriage to husband Justin Ervin, sharing the honest vows that have played a part in her and Justin’s unique journey to forever.

Graham said, “I’m so thrilled to be here to support the launch of Forevermark’s Engagement and Commitment Collection. The honest vows ring so true to me, because honesty and communication have played such an important part in my marriage to Justin these past nine years. I’m happy when I look at my ring, and especially when I look at my diamond, but most importantly I love reminding myself that our honest vows are the key to our relationship.”

The Forevermark Engagement & Commitment Collection marks the first collection fully produced by the diamond brand, and each ring is stamped with the Forevermark icon inside the band. The collection features timeless engagement rings in round, oval, and cushion shapes, as well as commitment bands for women and men. At the center of each engagement ring is a Forevermark diamond with its inscription representing the brand’s promise that each diamond is beautiful, rare and responsibly sourced.

The collection includes 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. The strength and durability of platinum, along with its bright white color, match the quality of a Forevermark diamond and highlight its inherent beauty. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection. (https://www.forevermark.com/en-us/engagement/)

CAMPAIGN PHOTO GALLERY (10 Images)

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular