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Forevermark Launches ‘I Take You, Until Forever’ Bridal Campaign

It explores the beauty and reality of the honest vows that a couple make to one another.

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(PRESS RELEASE) NEW YORK — Forevermark has launched a marketing campaign called “I Take You, Until Forever” to support the brand’s debut bridal collection, the Forevermark Engagement & Commitment Collection. The campaign explores the beauty and reality of the honest vows that a couple make to one another and a more modern view of love and relationships.

The “I Take You, Until Forever” two-minute film depicts scenes of everyday moments of love and commitment between six couples, three of which are couples in real life. The film was shot on location in Los Angeles by director Geej Ower, whose directing credits also include campaigns for Nike and McDonalds.

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Ower said, “As soon as I read the script I immediately loved it – for once a brand was wanting to show marriage for what it really is; the ups and downs, the jokes, the arguments, the surprises, the small moments that go unnoticed. I always like making work that feels human and real, and that was exactly what this campaign was trying to do too. It was a new direction for the company so we all worked together closely throughout the process to ensure we were delivering the right message in the script and in every scene. We wanted it to be representative of all of Forevermark’s customers as well as appealing to a new audience.”

The campaign recently went live on Refinery 29, The Knot, The Plunge and Hulu through digital display and video as well as paid search and social. The national digital campaign will also include Bustle, ESPN, HowTheyAsked, The New York Times, Urban Daddy and more. Print ads will also appear in Allure, Brides, ELLE, InStyle, Marie Claire, Men’s Health, People and US Weekly. All campaign assets are available to participating Forevermark jewelers.

In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.

Forevermark U.S. President Charles Stanley unveiled the campaign to Forevermark partners in late May at JCK LUXURY and explained, “Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that “MY” diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership. With the new collection, we offer our consumers a premium product with an emotional, intimate, and genuine campaign to raise your bridal business.”

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In late June, Forevermark celebrated the launch of the collection of timeless diamond engagement ring styles and commitment bands at an intimate dinner in New York City. The dinner, hosted by model, activist and entrepreneur Ashley Graham, served as the perfect backdrop to showcase the bridal designs. Ashley spoke about her marriage to husband Justin Ervin, sharing the honest vows that have played a part in her and Justin’s unique journey to forever.

Graham said, “I’m so thrilled to be here to support the launch of Forevermark’s Engagement and Commitment Collection. The honest vows ring so true to me, because honesty and communication have played such an important part in my marriage to Justin these past nine years. I’m happy when I look at my ring, and especially when I look at my diamond, but most importantly I love reminding myself that our honest vows are the key to our relationship.”

The Forevermark Engagement & Commitment Collection marks the first collection fully produced by the diamond brand, and each ring is stamped with the Forevermark icon inside the band. The collection features timeless engagement rings in round, oval, and cushion shapes, as well as commitment bands for women and men. At the center of each engagement ring is a Forevermark diamond with its inscription representing the brand’s promise that each diamond is beautiful, rare and responsibly sourced.

The collection includes 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. The strength and durability of platinum, along with its bright white color, match the quality of a Forevermark diamond and highlight its inherent beauty. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection. (https://www.forevermark.com/en-us/engagement/)

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French Association of Gemology Announces Speakers for 18th Gemological Symposium

It takes place on September 9, 2019.

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(PRESS RELEASE) PARIS, FRANCE – The Association Française de Gemmologie (the French Association of Gemology) has announced the line-up of speakers for the 18th Paris Gemological Rendez Vous, its prestigious annual gems symposium, which will take place on September 9, 2019, at: l’ASIEM, 6 rue Albert de Lapparent, Paris, France.

The speaker list in alphabetical order is:

  • Alan Bronstein, President of the Natural Color Diamond Association
  • Aurélien Delaunay, director of the French Laboratory Of Gemology (LFG)
  • Richard Duffy : CEO of Petra Diamonds
  • David Fisher, Principal Scientist, De Beers Technology
  • Stéphane Fischler, President of the World Diamond Council
  • Peter Karakchiev, Head of the International Relations Department, ALROSA
  • Jim Pounds, Executive Vice-President Diamonds, Dominion Diamond Mines
  • Martin Rapaport, Chairman, Rapaport
  • Eddy Vleeschdraeger, Director at the Scientific and Technical Research Center for
    Diamonds (WTOCD – Belgium), author of “Hardness 10”
  • Feriel Zerouki, Senior Vice-President of International Relations and Ethical Initiatives, De Beers

The moderator of the symposium is Didier Giard, president of the French Association of Gemology and a member of the French Academy of Overseas Sciences. “This year’s symposium will be taking a comprehensive look at diamonds,” said Giard. “During a period of many challenges to the natural diamond industries including synthetics and a volatile international market, we are very proud to host such distinguished members of the diamond industry. They will be giving us their considered views, backed by years of experience, on the diamond industry from many different angles.

“This is a one-day event (9.15 am to 6.00 pm) that will give the audience plenty of food for thought, from diamond mining, the current state of the market, and colored diamonds to the scientific, gemological and historical aspects of natural diamonds. I would urge members of the trade to register as soon as possible in order to secure a place at the symposium since there are a limited number of places available. The symposium will have simultaneous French and English translation.”

To register, please send a mail to: gemmes7@orange.fr

For further information, contact Didier Giard at: giard.didier@gmail.com

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GIT Is Hosting GIT’s 13th World Jewelry Design Award and Challenge Gems Faceting Master 2019

Its objective is to support and further strengthen designers and lapidaries potentials towards the gem and jewelry industry today.

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(PRESS RELEASE) The Gem and Jewelry Institute of Thailand (Public Organization) or GIT is hosting a press conference on GIT’s 13th World Jewelry Design Award and Challenge Gems Faceting Master 2019 with an objective to support and further strengthen designers and lapidaries potentials and to provide guidance towards the gem and jewelry industry today.

Mrs. Duangkamol Jiambutr, director of GIT mentioned, GIT’s World Jewelry Design Award is hosted for the 13th time this year under the theme “Blue by Day, Green by Evening, Red by Night” starring blue gem, red gem and green gem as the main component of the design piece, also GIT is hosting Challenge Gems Faceting Master, inviting Chanthaburi lapidaries and lapidaries from all around the world to have a chance to further strengthen their skills to meet international standard and to win cash prizes worth 1 million baht or 35,000 USD with honored trophy. In the past year, there are over 300 submissions from interested participants from around the world, whereas this year, we are expecting to receive over 400 submission globally.

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The institute have hosted GIT’s World Jewelry Design Award for 12 times in the past, where it is able to create numerous renown designers, for example, Miss Supatchana Limwongse, the winner of GIT’s World Jewelry Design Award 2018 under the theme “The Pearl of Wisdom – Illumination from under the surface” where today, she is the founder of La Orr Ornaments, a contemporary jewelry brand that combines valuable metal with silk, that is gaining popularity today.

As well as Mrs. Wichuda Taepornpanich the winner of GIT’s World Jewelry Design Award 2013 under the theme “Cubism” who started as a freelance designer and today, she is the owner of a jewelry brand called ‘Wida Jewelry’, with her renown embedded gemstone in silver and gold jewelry that has been showcase in both domestic and international events such as Mega Show 2018 in Hongkong and Tokyo Fashion World 2019 in Japan.

GIT’s 13th World Jewelry Design Awards 2019 invites participants from all around the world including students, experts, designers and entrepreneurs. Submission opens from today – 1 August 2019 and the first-round selections will be in August 2019 where the judges will be selecting 30 designs, where 8 designs with the highest score will be turning their designs sketches into an actual jewelry piece.

The competition is divided into 3 types which are prizes for jewelry design focusing on red (ruby) or blue (sapphire) or semi-precious stone with similar shades, prizes for jewelry design focusing on green (peridot) or semi-precious stone with similar shades and Popular Design Award 2019, where interested participants must submit their design that is related to the theme and must contain a minimum of three design pieces in one collection such as earrings, rings and bracelets, and participants can submit up to 3 collections during the submission period.

Submissions can be made via www.gitwjda.com or submit a hard-copy to The Gem and Jewelry Institute of Thailand (Public Organization) 340, 340/1-3, 340/5 ITF-Tower Building. 3rd Floor, Silom Road, Suriyawong, Bangrak, Bangkok 10500, Thailand within 1st August 2019.

Challenge Gem Faceting Master is divided into 2 types which are prizes for Chanthaburi Lapidaries and prizes of General Lapidaries, interested participants can use Synthetic Gemstone or Semi-precious stone with no color limitation, cutting in a cushion shape with no limitation to the number of edges (Mixed cut or Fancy cut) with an approximate size of 25 millimeters, each applicant can submit up to 2 gems. The submitted gemstone must be packed neatly with full details and can be submit in person at The Gem and Jewelry Institute of Thailand (Public Organization).

“The institute will be hosting the Final Round Selections in September 2019 and an Awarding Ceremony for The Winner of GIT’s World Jewelry Design Award and Challenge Gems Faceting Master 2019 together with an exhibition of the selected designs in the “International Chanthaburi Gems and Jewelry Festival 2019” we hope that this competition will have a crucial role in developing and strengthen designer and lapidaries potential, to further build a strong foundation to enter the gem and jewelry industry, as well as to push forward Thai jewelry to be the center of the global gem and jewelry trade” Mrs. Duangkamol Jiambutr said.

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Gem Legacy Launches Campaign to Fund 28 Orphans’ New School Year

It’s for the 2019-2020 school year.

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(PRESS RELEASE) ROYAL OAK, MI – Gem Legacy is launching its Back to School Giving goal of $15,400 to send 28 orphans ($550 each) to school for the 2019-2020 school year. Secondary school in East Africa is not paid by the government and the school fees are a large burden on orphanages and children’s homes.

The Mwatate Children’s Home houses over 30 children, age 5-18, in the region of southern Kenya where Tsavorite Garnet is found. The children are all orphans or do not have a family to live with for various reasons and the home supports them mentally, emotionally, and physically. The Home seeks to ensure that the orphans are equipped to flourish as adults when they need to leave the home.

“The Mwatate Children’s home is a community effort and their success in supporting the kids has been largely due to the presence of gemstones, but the need is greater than their ability to support,” said Roger Dery, founder of Gem Legacy. “Our vision is that the greater global gem and jewelry community can rally to ensure that these orphans have the best education available to them.”

Supporters can contribute monetarily or donate children’s books which allow the kids to practice their knowledge of English in the evening. Lightly used baby books, children’s books through 8th grade reading level, learning to read books, and series are appreciated. For more information about Gem Legacy, Inc. or to donate, please email info@gemlegacy.org or visit gemlegacy.org. To learn more, follow Gem Legacy on Instagram @thegemlegacy and on Facebook @thegemlegacy.

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