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Forevermark Launches ‘I Take You, Until Forever’ Bridal Campaign

It explores the beauty and reality of the honest vows that a couple make to one another.

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(PRESS RELEASE) NEW YORK — Forevermark has launched a marketing campaign called “I Take You, Until Forever” to support the brand’s debut bridal collection, the Forevermark Engagement & Commitment Collection. The campaign explores the beauty and reality of the honest vows that a couple make to one another and a more modern view of love and relationships.

The “I Take You, Until Forever” two-minute film depicts scenes of everyday moments of love and commitment between six couples, three of which are couples in real life. The film was shot on location in Los Angeles by director Geej Ower, whose directing credits also include campaigns for Nike and McDonalds.

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Ower said, “As soon as I read the script I immediately loved it – for once a brand was wanting to show marriage for what it really is; the ups and downs, the jokes, the arguments, the surprises, the small moments that go unnoticed. I always like making work that feels human and real, and that was exactly what this campaign was trying to do too. It was a new direction for the company so we all worked together closely throughout the process to ensure we were delivering the right message in the script and in every scene. We wanted it to be representative of all of Forevermark’s customers as well as appealing to a new audience.”

The campaign recently went live on Refinery 29, The Knot, The Plunge and Hulu through digital display and video as well as paid search and social. The national digital campaign will also include Bustle, ESPN, HowTheyAsked, The New York Times, Urban Daddy and more. Print ads will also appear in Allure, Brides, ELLE, InStyle, Marie Claire, Men’s Health, People and US Weekly. All campaign assets are available to participating Forevermark jewelers.

In developing the collection and the campaign, Forevermark conducted extensive research on consumers’ bridal design preferences and current attitudes around the role a diamond plays in a couple’s journey to forever.

Forevermark U.S. President Charles Stanley unveiled the campaign to Forevermark partners in late May at JCK LUXURY and explained, “Forever is no longer a fairy-tale ending and is instead created through the commitments that a couple makes to one another daily. Today, couples feel that “MY” diamond means everything to them, and over time, it gains more meaning and is a constant reminder of their ongoing partnership. With the new collection, we offer our consumers a premium product with an emotional, intimate, and genuine campaign to raise your bridal business.”

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In late June, Forevermark celebrated the launch of the collection of timeless diamond engagement ring styles and commitment bands at an intimate dinner in New York City. The dinner, hosted by model, activist and entrepreneur Ashley Graham, served as the perfect backdrop to showcase the bridal designs. Ashley spoke about her marriage to husband Justin Ervin, sharing the honest vows that have played a part in her and Justin’s unique journey to forever.

Graham said, “I’m so thrilled to be here to support the launch of Forevermark’s Engagement and Commitment Collection. The honest vows ring so true to me, because honesty and communication have played such an important part in my marriage to Justin these past nine years. I’m happy when I look at my ring, and especially when I look at my diamond, but most importantly I love reminding myself that our honest vows are the key to our relationship.”

The Forevermark Engagement & Commitment Collection marks the first collection fully produced by the diamond brand, and each ring is stamped with the Forevermark icon inside the band. The collection features timeless engagement rings in round, oval, and cushion shapes, as well as commitment bands for women and men. At the center of each engagement ring is a Forevermark diamond with its inscription representing the brand’s promise that each diamond is beautiful, rare and responsibly sourced.

The collection includes 17 engagement ring styles with center diamonds ranging from .30 carat to 1.00 carat, with larger center stones available upon request, and 11 classic wedding bands. The Forevermark Engagement & Commitment Collection is set in Platinum, the white metal of choice for the collection. The strength and durability of platinum, along with its bright white color, match the quality of a Forevermark diamond and highlight its inherent beauty. Designs are also available in 18k yellow gold and 18k rose gold to round out the collection. (https://www.forevermark.com/en-us/engagement/)

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Bulova Attends 20th Annual Latin GRAMMY Awards

Gifts first-time award winners with special edition timepiece.

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(PRESS RELEASE) NEW YORK — Bulova continued to celebrate its partnership with The Latin Recording Academy through its participation as an official sponsor of the 20th Annual Latin GRAMMY Awards. In the days leading up to and throughout the show, Bulova participated in various activations in celebration of The Biggest Night in Latin Music.

On November 12th, Bulova attended the 2019 Leading Ladies of Entertainment, which honors and recognizes professional and socially conscious women within the arts and entertainment fields who have made significant contributions, inspiring the next generation of female leaders. Bulova gifted special Rubaiyat timepieces to the honorees of the evening including María Elisa Ayerbe, audio engineer and producer, Lila Downs, Latin GRAMMY/GRAMMY winning singer/songwriter and social activist, Luana Pagani, music executive, president & partner of Seitrack US, Dayanara Torres, actress, model, author, and former Miss Universe and Elsa Yep, CFO/executive vice president of operations, Universal Music Latin America & Iberian Peninsula.

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Prior to the Person of the Year Gala (POTY) on the evening of November 13th, Bulova hosted an intimate moment on the POTY red carpet to honor and celebrate all artists nominated for this
year’s Best New Artist category at the Latin GRAMMY Awards. The artists were welcomed by Gabriel Abaroa, President and CEO of The Latin Recording Academy and Michael Benavente, managing director of Bulova, and presented with a Special Edition Latin GRAMMY timepiece. Following the ceremony, Bulova celebrated the 2019 Person of the Year, Juanes, and presented him with a 24k gold Bulova timepiece.

To represent the brand throughout the entirety of the week’s celebrations, Bulova brought along singer/songwriter and participant in the brand’s Tune of Time series, Mariah, to chronicle her experience. Guests were able to countdown to the awards from an arena countdown clock brought to them by Bulova. The brand also participated in the official gifting lounge in which award show attendees could view and bring home the stunning 2019 Special Edition Latin GRAMMY timepiece by Bulova or piece from the brand’s new Latin GRAMMY jewelry collection.

Finally, for the first time and as an expansion of the brand’s partnership with The Latin Recording Academy, Bulova will gift all first-time Latin GRAMMY Award winners an exclusive Bulova Special Edition Latin GRAMMY timepiece featured in a gold tone stainless steel case with edge to edge modernized crystal and finished on a sleek rubber strap. These first-time winners, including Best New Artist Winner, Nella, will receive their personalized timepiece alongside their official Latin GRAMMY statuettes. The case back of the gifted piece features the winner’s name and category award in which they won.

For additional information of Bulova’s partnership with The Latin Recording Academy visit Bulova.com.

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GemFind Becomes GemFind Digital Solutions and Launches New Website

This happened on its 20th anniversary.

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(PRESS RELEASE)  NEWPORT BEACH, CA — GemFind, an established marketing company serving the manufacturing, wholesale and retail jewelry industries, has officially changed its name to GemFind Digital Solutions. The name was updated to reflect the full array of digital marketing and website services the company provides its clients.

In conjunction with the new name, GemFind Digital Solutions (GDS) has also launched a brand new website to serve the jewelry industry and highlight the various services they provide. The website address remains www.gemfind.com.

Among the many new and dynamic features of the website is an array of educational training blogs on digital marketing, along with demos of the newly released RingBuilder and DiamondLink tools for ecommerce sites such as Shopify, Magento, and WordPress. Jewelry retailers also have access to a website evaluation tool that offers a free analysis of their website in regards to optimization for several important aspects, such as search engines and keywords.

“GDS has expanded its platform tremendously,” said company CEO Alex Fetanat. “Our goal is to be the digital salesman for retail jewelers, while providing an important portal for manufacturers and diamond suppliers to their retail customers.” He continues, “The website redesign offers new portals to access crucial services, including geo-fencing, digital marketing and sophisticated diamond search tools that enable direct diamond sales to consumers through our DiamondLink app.”

Throughout the year, GemFind Digital Solutions will also be providing the industry with critical webinars on how to increase sales and traffic through innovative websites and intuitive apps such as RingBuilder and DiamondLink. Each client will have access to a complete menu of services that best fit their strategies to build sales and generate customer traffic — reaching new levels of revenue as a result.

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Artistry Releases 2020 Catalog

It began shipping to customers on November 14th, 2019.

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(PRESS RELEASE) CHICAGO, IL – Artistry announces the release of its 2020 catalog, which began shipping to customers on November 14th, 2019.

The 144-page catalog includes Artistry’s products in Precious Color, Semi Precious Color, Pearl, Diamond, Gold and Sterling Silver. There is also an entire section dedicated to Graymoor Lane Designs, Artistry’s first branded collection.

“We are so excited to be presenting our 2020 catalog to our existing and prospective customers,” said Susan Klemt Williams, Artistry’s vice president. “Our catalog is such a labor of love. Sharing it with our clients is one of the highlights of our year!”

To learn more about Artistry, Ltd. and gain access to the 2020 catalog, please visit, www.artistrylimited.com. More information about Graymoor Lane Designs, Artistry’s branded collection, can be found at: www.graymoorlanedesigns.com.

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