Connect with us

David Brown

Here’s How To Evaluate That New Business Investment

There are just three factors to consider.




dollar coins

SO, YOU’RE LOOKING to reinvest in your business. Whether it’s purchasing a new piece of equipment that can yield a good return or opening a brand-new store, the principles of investing will still need to apply to your decision. Today, we’re going to look at what you need to consider before you go ahead.

Often, it’s the emotional factors that take precedence, but ultimately, any investment comes back to the return it can generate, and it’s important we run the numbers before making a final decision.
The world of finance can come up with all sorts of complex mathematical equations for calculating your return based on different variables, but for simplicity’s sake, just consider three key factors:

  • The return on investment
  • What you might earn deploying that money somewhere else
  • The risk

Let’s look at an example. Sid is considering an expansion in the size of his standalone store. He knows it will cost him $100,000 to complete the job but believes it can add $10,000 per year to his profitability. The annual return using a rough back-of-the-envelope concept would be $10,000/$100,000 or 10 percent.

The question is, what else could Sid do with this money? Bank deposits and bond yields are almost negligible these days, so the same money offering a 1 percent payout would only give $1,000 profit per year — nothing to get excited about. At this point, the investment in the business looks to give the better return.

The third question is risk. What are the chances of a) not earning the predicted return, or b) losing some or all of Sid’s initial $100,000 investment?

This is where things start to get a little more subjective. Sid doesn’t have a crystal ball and can’t be certain of the profit he will make. He will possibly have a better idea of the value of his investment if he was forced to sell or quit it (the new and improved value of the building). He will need to compare the risk of not achieving his return, or the risk of losing some or all his investment, against the risk and return he would get from deploying the money elsewhere.


There’s a lot for Sid to think about, but the important thing is to review the numbers and consider the possibly of them not being achieved.

David Brown is the President of The Edge Retail Academy (sister company of The Edge), who provide expert consulting services to help with all facets of your business including inventory management, staffing, sales techniques, financial growth and retirement planning...All custom-tailored to your store’s needs. By utilizing the power of The Edge, we analyze major Key Performance Indicators that point to your store’s current challenges and future opportunities. Edge Pulse is the ideal add-on to the Edge, to better understand critical sales and inventory data to improve business profitability. It benchmarks your store against 1100+ other Edge Users and ensures you stay on top of market trends. 877-569-8657, Ext. 001 or [email protected] or



Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Promoted Headlines

Most Popular