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Gem Quiz

Here’s the Answer to February’s Gem Quiz

And congratulations to the winner.




Here’s the Answer to February’s Gem Quiz

MOST GEMSTONES SEEK to show beauty in a single color. Not Spectrolite, our mystery stone in February. As its name suggests, it’s a rainbow riot of colors – nothing less than the full spectrum. Well done to Laura Lehnerfrom Lammons Fine Jewelry in Oxford, MS, who deduced the answer. She now gets to peacock around in one of our Gem Geek t-shirts. Congratulations also to our honorary mentions listed below who also submitted correct answers – they can also peacock proudly, although they’ll have to do it in an old tee. Thanks, everyone who participated. A new Gem Quiz will be posted soon.

Honorary Mentions

Duane Aldrich
Aldrich Custom Crafts
York, PA

Derrick Allen
Graham Jewelers
Wayzata, MN

Ola Biele
Atlantic City Jewelers
Bayville, NJ


Lana Blevins
Futer Bros. Jewelers
York, PA

Daniel Bogue
New Rochelle, NY

Missy Bowra
Hauser’s Jewelers
Newport News, VA

Heather Burleson
Burleson Valuations
Lexington, KY

Ann Cahoon
North Bennet Street School
Boston, MA

Sue Daniels


Sally Davis
Vierk’s Fine Jewelry
Lafayette, IN

Valerie Duermeyer
Gentilcore Jewelers
Pittsburgh, PA

Katie Dye
J. David Jewelry
Tulsa, OK

John Edgar
Oletowne Jewelers
Lancaster, PA

Dena Forte
St Petersburg, FL

Birgitta Frisk


Candace George
Bill George Jewelers
Thibodaux, LA

Alan Goodheart
Goodhearts Fine Jewelry
Overland Park, KS

CJ Grad
Caffray Jewellers
Hinsdale, IL

Christine Graichen
Malloves Jewelers
Middletown, CT

Selma Heikkinen
Fairbank and Perry Goldsmiths
Concord MA

Mary Johnson
San Diego, CA

Gabrielle Keefer
Smith Jewelers
Leesville, LA

Autumn Knight
Arizona Watch & Jewelry Service
Tucson, AZ

Steven Lesse
Abracadabra Jewelry
Ann Arbor, MI

Jarilyn Lim
Jarilyn Jewelry
Carmel by the Sea, CA

Troy Lob
Liberty Diamonds
Irvine, CA

Robert Lurie
Robert Lurie Jewelry Evaluations
Cape Town, Western Province

Courtney Martin
Martin’s Jewelers
Picayune, MS

Jona McCauley
B & B Jewelers
Huntsville, AL

Erik McGaughey
SDC Creations
Renton, WA

Sherry Meyer
Morgan’s Jewelers
Winona, MN

Lori Moyer
L. Moyer Designs
State College, PA

Mandy Mott
Becker’s Jewelers
Old Saybrook, CT

Dottie Sheth
Lika Behar Collection
Carlstadt, NJ

Tami StGermain
Day’s Jewelers
Nashua, NH

Joshua Summers
Orin Jewelers
Northville, MI

Mary V. Thresher
Benchmark Jewelers
Leavenworth, WA

Chris Burslem is Group Managing Editor at SmartWork Media.



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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