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Brainstorms

How Scanning Kickstarter Could Help Your Business

The crowdfunding site is not all anti-Zombie soaps and inflatable Lionel Richie heads.

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Do some product research occasionally on Kickstarter.com. Not only will you be exposed to fun, experimental ideas — like steampunk jewelry, wearable greeting cards, and samurai rings — you may get a chance to get in early on a product with viable commercial prospects. The owners of Urban Pooch Canine Life Center, an independently owned pet store in Chicago, IL, told INSTORE’s sister magazine Pets+ that they were among the first stores in the country to start stocking a hot-selling pet toy called Tearribles (with velcro limbs that can be torn off and reattached) after spotting it on the crowdfunding site. “We were able to get our hands on a large stock order (160 pieces) several months before they were made available for purchase anywhere else in the world. And we nearly sold out of them in just a couple of weeks,” store owner Ed Kaczmarek said.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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