Connect with us

Tip Sheet

How to Build Holiday Traffic, Keeping Your Staff Healthy, and More Tips for December

One jeweler keeps a “wellness box” in the store.

mm

Published

on

MANAGEMENTThe Power of Appreciation

To be sure, salespeople like performance-based pay incentives, especially when the fish are biting, but to ensure that the drive and focus of the holiday season extend into the new year, don’t overlook the power of appreciation, says Wharton professor Adam Grant. “Extrinsic motivators can stop having much meaning —your bonus gets spent, your raise in pay feels like your just due, your new title doesn’t sound so important once you have it,” he told The Wall Street Journal last year. “But the sense that other people appreciate what you do sticks with you.” So, give the people what they want, and what they want is compliments and pizza, he says.

HealthPrep a Flu Kit

Flu activity typically starts to pick up around now. This year, be prepared with a “wellness” box in the back of the store. The medicine kit at Toner Jewelers in Overland Park, KS, includes EmergenC, cough drops, Vitamin C drops, pain medicine, alcohol wipes, Lysol and more, says manager Alisha Moore. “Temperatures vary so much at this time of year that someone is always sick.”

MarketingPet Appeal

It can be hard to tell what is most important in the lives of millennials, but pets are certainly up there. Gold Casters Fine Jewelry in Bloomington, IN, had the field covered last year with a clever marketing offer in which customers were invited to come in for a photo session with Santa. “Two days with dogs, bring your dog in for a picture with Santa. One week for children,” explains manager Georgena Kincaid.

Advertisement

Customer ServiceChristmas Hit List

As the key holiday selling period approaches, Natasha Henderson, owner of Saxon’s Fine Jewelers, Bend, OR, prepares her “hit list.” “It’s a chalk board and I write down the customer’s name as I see a piece of inventory that will fit their significant other or even for a self-purchase. I also include clients that I am just going to call and make sure they know I am available and have specifics in mind for them,” she explains.

MarketingBlogs That Work

December is the most popular month for would-be grooms to pop the question. If you don’t have a blog post titled “32 Places to Propose In and Around (Your City)”, you should, a la Reis-Nichols Jewelers in Indianapolis, IN. instoremag.com/indianapolisproposal

ProductivityDo Breaks Better

The most important thing to understand about breaks is that they are not a deviation from performance; they are part of performance, says Dan Pink in his latest business best-seller, When: The Scientific Secrets Of Perfect Timing. “And the most restorative breaks are social rather than solo, outside not inside, moving instead of stationary, and fully detached rather than semi-detached.”

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines

Most Popular