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Many jewelers have dabbled in every-door direct mail, with varying results.

In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most of this approach. For most jewelers, he says, it’s well worth trying.


JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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