Jim Ackerman

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Published

4 years ago

March 1, 2018

Jim Ackerman

Many jewelers have dabbled in every-door direct mail, with varying results.

In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most of this approach. For most jewelers, he says, it’s well worth trying.

JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or [email protected].

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”