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Published

1 year ago

March 1, 2018

Jim Ackerman

Many jewelers have dabbled in every-door direct mail, with varying results.

In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most of this approach. For most jewelers, he says, it’s well worth trying.

JIM ACKERMAN is a renowned marketing speaker and author. Find details on his programs for jewelers at www.jewelersmarketinggems.com. Contact him at (800) 584-7585 or mail@ascendmarketing.com.

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Video: Jim Ackerman on Why Your Digital Marketing Doesn’t Work Like the Experts Say It Should

Jim offers pointers for maximizing the effectiveness of your marketing.

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February 27, 2019

Jim Ackerman

FOR THE PAST 10 years or so, you’ve probably been hearing experts talk about digital marketing as if it would be a panacea for jewelers, says marketing specialist Jim Ackerman.

But for most jewelers, it hasn’t worked out that way.

In today’s video, Ackerman explains why. And he offers tips on how to maximize the effectiveness of your marketing efforts.

Watch the video

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Video: Take Advantage of These Tools to Improve Your Digital Marketing

Very few people are using them.

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3 months ago

January 15, 2019

Jim Ackerman

TESTING AND TRACKING your digital advertising campaigns can make a big difference in your results over time, says marketing specialist Jim Ackerman.

But not many people take advantage of the robust tools that are available for doing so.

In today’s video, Ackerman explains what you should be doing.

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Video: Why Your Social Media Ads Don’t Get Results

And what to do about it.

Published

4 months ago

January 5, 2019

Jim Ackerman

MANY JEWELERS TRY social media advertising and then wonder why they don’t get results, says marketing specialist Jim Ackerman.

In today’s video, Ackerman explains a common reason for the phenomenon. He also suggests some ways to fix the problem and start achieving your marketing goals.

Watch the video: