EMAIL MARKETING can be great, but it often fails to live up to its potential, says marketing specialist Jim Ackerman.

In today’s video, Ackerman recommends a book designed to get you on the right track. It goes into detail on how to increase the response rates, sales and profits you get from email marketing.

Watch the video:

During the holidays, jewelry customers run the risk of buying something the recipient doesn’t actually like.

You’d think, then, that a store gift card might be the perfect solution.

So why doesn’t anybody buy them?

In the video below, marketing specialist Jim Ackerman notes that it’s a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.

So why not discount your gift cards? The strategy “could have a tremendous impact on your sales this holiday season,” he says.

In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.

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THINGS HAVE been looking pretty good in the jewelry business, says marketing expert Jim Ackerman.

But this is no time to get complacent.

In the video below, he explains how you can prepare for the economic downturn that will, without a doubt, come along eventually.

Take a look: