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How to Sell Jewelry on Instagram and Other Service News for December

Join the second edition of Katerina Perez’s exclusive six-week course.

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Katerina Perez

Instagram Advice

Jewelry industry veteran and popular Influencer Katerina Perez is offering a second edition of her exclusive six week course, How to Sell Jewellery on Instagram. The course includes 10 lessons and bonus content from guest speakers. First offered in October, the course will return Jan. 11. katerinaperez.com

Supercharged Search

The American Gem Society (AGS) has relaunched its Find a Jeweler search tool, which helps jewelry shoppers find AGS jewelers in their area. The revamped tool allows consumers to connect more quickly and directly with AGS jewelers, as well as provides additional insight into the jewelers’ expertise, skills and AGS credentials. americangemsociety.org

Upgraded Appraisals

Instappraise, the developer of an innovative and easy-to-use jewelry appraisal creation and management solution, has partnered with Picup Media, the provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool. The collaboration makes it easy for users to capture studio-quality photos and 360-degree videos and attach them to their appraisals. instappraise.com

Valuable Knowledge

The Jewelers Vigilance Committee (JVC) has teamed up with Jewelers Mutual to offer JewelPAC, a new program that keeps jewelers compliant with anti-money laundering laws under the USA Patriot Act. Jewelers Mutual will host the fully online program featuring content curated by JVC. jewelersmutual.com/jewelpac

First Rate Forums

The Halstead Bead Jewelry Business Forum kicks off on Jan. 18. This free online conference’s goal is to help jewelry businesses grow and thrive in a changing world. The forum includes guest speakers, educational presentations, and business advice geared toward the jewelry industry’s unique needs. halsteadbead.com

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SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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