Tools and Services

How to Sell Jewelry on Instagram and Other Service News for December

Join the second edition of Katerina Perez’s exclusive six-week course.

Published

2 years ago

November 28, 2020

INSTORE Staff Instore December 2020 Issue

Instagram Advice

Jewelry industry veteran and popular Influencer Katerina Perez is offering a second edition of her exclusive six week course, How to Sell Jewellery on Instagram. The course includes 10 lessons and bonus content from guest speakers. First offered in October, the course will return Jan. 11. katerinaperez.com

Supercharged Search

The American Gem Society (AGS) has relaunched its Find a Jeweler search tool, which helps jewelry shoppers find AGS jewelers in their area. The revamped tool allows consumers to connect more quickly and directly with AGS jewelers, as well as provides additional insight into the jewelers’ expertise, skills and AGS credentials. americangemsociety.org

Upgraded Appraisals

Instappraise, the developer of an innovative and easy-to-use jewelry appraisal creation and management solution, has partnered with Picup Media, the provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool. The collaboration makes it easy for users to capture studio-quality photos and 360-degree videos and attach them to their appraisals. instappraise.com

Valuable Knowledge

The Jewelers Vigilance Committee (JVC) has teamed up with Jewelers Mutual to offer JewelPAC, a new program that keeps jewelers compliant with anti-money laundering laws under the USA Patriot Act. Jewelers Mutual will host the fully online program featuring content curated by JVC. jewelersmutual.com/jewelpac

First Rate Forums

The Halstead Bead Jewelry Business Forum kicks off on Jan. 18. This free online conference’s goal is to help jewelry businesses grow and thrive in a changing world. The forum includes guest speakers, educational presentations, and business advice geared toward the jewelry industry’s unique needs. halsteadbead.com

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”