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How to Sell Jewelry on Instagram and Other Service News for December

Join the second edition of Katerina Perez’s exclusive six-week course.

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Katerina Perez

Instagram Advice

Jewelry industry veteran and popular Influencer Katerina Perez is offering a second edition of her exclusive six week course, How to Sell Jewellery on Instagram. The course includes 10 lessons and bonus content from guest speakers. First offered in October, the course will return Jan. 11. katerinaperez.com

Supercharged Search

The American Gem Society (AGS) has relaunched its Find a Jeweler search tool, which helps jewelry shoppers find AGS jewelers in their area. The revamped tool allows consumers to connect more quickly and directly with AGS jewelers, as well as provides additional insight into the jewelers’ expertise, skills and AGS credentials. americangemsociety.org

Upgraded Appraisals

Instappraise, the developer of an innovative and easy-to-use jewelry appraisal creation and management solution, has partnered with Picup Media, the provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool. The collaboration makes it easy for users to capture studio-quality photos and 360-degree videos and attach them to their appraisals. instappraise.com

Valuable Knowledge

The Jewelers Vigilance Committee (JVC) has teamed up with Jewelers Mutual to offer JewelPAC, a new program that keeps jewelers compliant with anti-money laundering laws under the USA Patriot Act. Jewelers Mutual will host the fully online program featuring content curated by JVC. jewelersmutual.com/jewelpac

First Rate Forums

The Halstead Bead Jewelry Business Forum kicks off on Jan. 18. This free online conference’s goal is to help jewelry businesses grow and thrive in a changing world. The forum includes guest speakers, educational presentations, and business advice geared toward the jewelry industry’s unique needs. halsteadbead.com

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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