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How to Sell Jewelry on Instagram and Other Service News for December

Join the second edition of Katerina Perez’s exclusive six-week course.

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Katerina Perez

Instagram Advice

Jewelry industry veteran and popular Influencer Katerina Perez is offering a second edition of her exclusive six week course, How to Sell Jewellery on Instagram. The course includes 10 lessons and bonus content from guest speakers. First offered in October, the course will return Jan. 11. katerinaperez.com

Supercharged Search

The American Gem Society (AGS) has relaunched its Find a Jeweler search tool, which helps jewelry shoppers find AGS jewelers in their area. The revamped tool allows consumers to connect more quickly and directly with AGS jewelers, as well as provides additional insight into the jewelers’ expertise, skills and AGS credentials. americangemsociety.org

Upgraded Appraisals

Instappraise, the developer of an innovative and easy-to-use jewelry appraisal creation and management solution, has partnered with Picup Media, the provider of jewelry photo retouching and maker of the GemLightbox jewelry photography tool. The collaboration makes it easy for users to capture studio-quality photos and 360-degree videos and attach them to their appraisals. instappraise.com

Valuable Knowledge

The Jewelers Vigilance Committee (JVC) has teamed up with Jewelers Mutual to offer JewelPAC, a new program that keeps jewelers compliant with anti-money laundering laws under the USA Patriot Act. Jewelers Mutual will host the fully online program featuring content curated by JVC. jewelersmutual.com/jewelpac

First Rate Forums

The Halstead Bead Jewelry Business Forum kicks off on Jan. 18. This free online conference’s goal is to help jewelry businesses grow and thrive in a changing world. The forum includes guest speakers, educational presentations, and business advice geared toward the jewelry industry’s unique needs. halsteadbead.com

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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