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Tip Sheet

Tip Sheet: August 2004

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1. Not making any headway with your brainstorming sessions? Go it alone. Seth Godin cites a psychological study that shows that a team of four people, each brainstorming alone, came up with twice as many ideas as the same team brainstorming together. Best approach? Assign team members to brainstorm alone, then bring everybody together to share ? and critique ? the ideas generated.

Source: Seth Godin, Free Prize Inside

2. A bank located in Seattle, WA lets prospects know about its hot loan rates and friendly service by holding a barbecue every Friday in the bank’s parking lot. The bank manager cooks the hot dogs and hamburgers, folks come by to talk and eat, and all receive info on the bank’s services. Perhaps you might let your customers know about your ?hot? diamond deals in a similar manner?

Source: Mary Gillen, Idea Site For Business

3. When an ice-cream store in Texas ran out of job application forms, a quick-thinking employee handed each remaining applicant an empty paper bag with instructions to do something creative with it. This brainstorm forced job-seekers to show their ability to be creative and entertain others, important attributes in the ice-cream business and jewelry as well.

Source: Bob Nelson, Please Don’t Do What I Tell You, Do What Needs To Be Done

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4. Once a month, make it a practice to individually ask each of your employees. What one thing can I do better for you?? After listening to and acknowledging the employee’s ideas, then tell them the one thing that they can do better for you that month. This helps build better communication, and keep both of you focused on continuous improvement.

Source: Bob Nelson, 1001 Ways To Energize Employees

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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