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INSTORE’s Brain Squad Members Share Their Hottest Sellers From September

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A.Jaffe engagement rings.” — Corey Miller, Leighton’s Jewelers, Merced, CA

 

A.Jaffe ring mounting with floral millegrain accent and diamonds (0.55 TCW), $840 (18K white gold), $1,110 (platinum), ajaffe.com

Top-Selling Jewelry Brands in September

Allison-Kaufman (6), Gabriel & Co. (6), Lafonn (6), Hearts on Fire (4), Ostbye (4), Berco (3), Citizen (3), ELLE (3), Kit Heath (3), Pandora (3), Diadori (2), Canadian Rocks (2), Empire Corp. (2), Kameleon (2), Keith Jack (2), Obaku (2), Royal Chain (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 145 Brain Squad members when we asked what they would be reordering in October.

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  • “Lab grown diamonds have been performing exceedingly well lately.” — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • “We are doing well with the ‘drawstring’ style diamond tennis bracelets.” — Alisha Moore, Toner Jewelers, Overland Park, KS
  • Gabriel bridal and fashion is No. 1. Diamond studs and bridal sets under $2,500.” — Kelly Doyle, Beverly’s Jewelers, Fort Lauderdale, FL
  • “Earrings. More clip style than usual.” — Donna Soodalter-Toman, DIVA, Newtonville, MA
  • “We are an online retailer that specializes in moissanite. We are selling more yellow gold lately, and also two-tone engagements. 1.5-2-carat rounds followed by cushions and emeralds of the same size are our most popular sellers. Narrow diamond shanks with big ‘ol centers are consistently our most popular setting style.” — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • “Believe it or not, we had our first up month in Pandora in eons.” — Alexander Rysman, Romm Diamonds, Brockton, MA
  • Leslie’s silver and gold earrings have been hot to trot! Anything that sparkles and dangles sold well in September.” — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • “Big diamonds from RDI and EM Trading, and magnificent color from Empire Corporation, Color Merchants and Bassali are all reorders. September numbers doubled from last year!” — Denise Oros, Linnea Jewelers, La Grange, IL
  • “There is a noticeable resurgence of charms and charm bracelets, along with many more requests for yellow gold.” — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Shy Creation fashion jewelry has been a great addition and a fresh look in our cases. It has attracted the attention of customers of all ages. The price points have made it a great gift for the birthday girls of September.” — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • “We have had such success with ancient coin pieces that we are expanding our display and counter space! Customers love the history of shipwrecks and Roman and Greek coins, and that we handcraft and frame them in-store.” — Linda McEathron, Design House, Waco, TX
  • “Sterling, especially vintage pieces from the ‘50s. Chunky bracelets with big stones sold out.” — James Doggett, Doggett Jewelry, Kingston, NH
  • Obaku watches!!! Sold like hotcakes. And custom jewelry.” — Julie Terwilliger, Wexford Jewelers, Cadillac, MI
  • Les Georgettes … love this fun line. It’s new for us and has been very well-received!” — Erika Godfrey, Hawthorne Jewelry, Kearney, NE
  • “Diamonds … but not a single round or princess cut among them. Pear, marquise, emerald, oval. I think younger couples are looking for ways to stand apart from all of their friends getting engaged via big box stores.” — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO

This article originally appeared in the November 2017 edition of INSTORE.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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