Big Survey Archives

Big Survey5 years ago

Big Survey 2018: A Few Questions About Manmade Diamonds

67% of jewelers say they would at least consider stocking them.

Big Survey5 years ago

Big Survey 2018: Store Performance is Still All About Your Reputation

In an era of change, some things remain the same.

Big Survey5 years ago

Big Survey 2018: See What Jewelers Bought This Year, and Why They Bought It

Thriving jewelers buy more aggressively ... and re-order hot sellers more promptly.

Big Survey5 years ago

Big Survey 2018: What Were Jewelers’ Top Sellers for the Year, and What’s the Next Big Thing?

See jewelry stores' best performers, top categories and expected breakout products.

Big Survey5 years ago

The Big Survey 2018: Who’s Thriving in 2018?

Our mass data dig finds what’s separating the best from the rest.

Big Survey5 years ago

Big Survey 2018: What Are the Demographics of American Jewelers?

See the key numbers that make up the world of American jewelers.

Big Survey5 years ago

Many Jewelers Are Failing to Do This … and It Could Cost Them Big Time

The Big Survey asked about display practices.

Big Survey5 years ago

These Are the 3 Best-Performing Jewelry Brands, According to the 2018 Big Survey

Last year's winner takes the top spot yet again.

Big Survey6 years ago

23 Ways to Drive Word-of-Mouth Marketing for Your Jewelry Business

It's the biggest source of new customers.

Big Survey7 years ago

$50,000 Is a Critically Important Number for Many Jewelers

Bad things happen beyond that amount.

Big Survey8 years ago

America’s Jewelers Reveal Themselves in INSTORE’s Big Survey 2015

AFTER NINE YEARS of Big Surveys (not to mention a couple hundred Brain Squad surveys), could we possibly have anything left to ask America’s independent jewelers?...

Big Survey23 years ago

The Big Survey 2020: Who Took This Survey

67. How many stores do you operate? 1 90% 2 7% 3-5 2.7% 6 or more 0.3% 68. Where is your (main) store located? In a...

Big Survey23 years ago

The Big Survey 2020: Management & Staff

62. How many full-time employees do you have? (Or average per store) 0 9% None, but I have some part-time help 8% 1 9% 2 15%...

Big Survey23 years ago

The Big Survey 2020: Operations & Marketing

49. How long has it been since you updated/overhauled/installed new … COMMENT: The nearly 80% of jewelers who have updated their website in the last two...

Big Survey23 years ago

The Big Survey 2020: You, The Jeweler

42. Back in 8th grade (or whenever), what did your classmates vote you? FRIENDLIEST (40) Most Likely to Succeed (24) Class Clown (23) Most Shy (15)...

Big Survey23 years ago

The Big Survey 2020: Politics

37. Who are you going to vote for in the 2020 presidential election? DATA DIG: The political preferences of jewelers mostly follow wider national trends: Trump...

Big Survey23 years ago

The Big Survey 2020: The Coronavirus Epidemic

27. If you furloughed employees when the pandemic started, have you … Brought back all your employees 37% Brought back some employees in line with the...

Big Survey23 years ago

The Big Survey 2020: Buying & Selling

11. What are the 3 best-performing brand-name jewelry lines that you carry based on both the financial return and the effort required to sell them? 12....

Big Survey23 years ago

The Big Survey 2020: Performance

1. Given the disruption of the last six months, what percentage of your inventory is now over one year old? Less than 10% 5% 10 to...

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Big Survey 2018: A Few Questions About Manmade Diamonds

Big Survey 2018: Store Performance is Still All About Your Reputation

Big Survey 2018: See What Jewelers Bought This Year, and Why They Bought It

Big Survey 2018: What Were Jewelers’ Top Sellers for the Year, and What’s the Next Big Thing?

The Big Survey 2018: Who’s Thriving in 2018?

Big Survey 2018: What Are the Demographics of American Jewelers?

Many Jewelers Are Failing to Do This … and It Could Cost Them Big Time

These Are the 3 Best-Performing Jewelry Brands, According to the 2018 Big Survey

23 Ways to Drive Word-of-Mouth Marketing for Your Jewelry Business

$50,000 Is a Critically Important Number for Many Jewelers

America’s Jewelers Reveal Themselves in INSTORE’s Big Survey 2015

The Big Survey 2020: Who Took This Survey

The Big Survey 2020: Management & Staff

The Big Survey 2020: Operations & Marketing

The Big Survey 2020: You, The Jeweler

The Big Survey 2020: Politics

The Big Survey 2020: The Coronavirus Epidemic

The Big Survey 2020: Buying & Selling

The Big Survey 2020: Performance

Raise the Stakes With Your Post-Christmas Clearance Sale

The Best-Laid Plans of Mice and Salarymen

A Wider Circle, A Podcast to Watch and More News for December

These 14 Jewelry Store Designs Are Graded on a Curve [Photo Gallery]

These 3 Principles Will Help You Close More Holiday Sales

Retiring Owners of Bernie Robbins Jewelers Give Stores to Employees

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

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