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Jewelers Love This Colored Gemstone That No One Else Has Heard Of

This is their favorite ‘insider’s gemstone.’

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tsavorite

ASK THE AVERAGE man or woman in the street to name their favorite colored gemstone and the list tends to get a bit thin after the big three and the occasional reference to aquamarine or morganite. Jewelers, of course, live this stuff. It’s not just the rich colors but all the other special properties that gemstones can have from their brilliance to their unique inclusions to the “joy” they provide when working on them at the bench that will trigger a fondness for one gemstone over another.

In the 2020 INSTORE Big Survey, we asked jewelers to name their “favorite gemstone that no non-jewelry person has heard of”. The question attracted more than 300 responses with tsavorite coming out the clear winner, scoring almost twice as many votes as the second-place getter, spinel. Here are the top 15 “insider’s gemstones”:

1. Tsavorite (34)
2. Spinel (18)
3. Alexandrite (12) TIE
Sphene (12) TIE
5. Andalusite (8) TIE
Benitoite (8) TIE
Padparadsha Sapphire (8) TIE
Paraiba Tourmaline (8) TIE
9. Kunzite (6) TIE
Kyanite (6) TIE
11. Apatite (5) TIE
Demantoid garnet (5) TIE
Indicolite (5) TIE
Blue Zircon (5) TIE
15. Cat’s Eye Chrysoberyl (4)
Tanzanite (4)

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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