Big Survey

Jewelers Love This Colored Gemstone That No One Else Has Heard Of

This is their favorite ‘insider’s gemstone.’

Published

4 years ago

October 29, 2020

INSTORE Staff

ASK THE AVERAGE man or woman in the street to name their favorite colored gemstone and the list tends to get a bit thin after the big three and the occasional reference to aquamarine or morganite. Jewelers, of course, live this stuff. It’s not just the rich colors but all the other special properties that gemstones can have from their brilliance to their unique inclusions to the “joy” they provide when working on them at the bench that will trigger a fondness for one gemstone over another.

In the 2020 INSTORE Big Survey, we asked jewelers to name their “favorite gemstone that no non-jewelry person has heard of”. The question attracted more than 300 responses with tsavorite coming out the clear winner, scoring almost twice as many votes as the second-place getter, spinel. Here are the top 15 “insider’s gemstones”:

1. Tsavorite (34)
2. Spinel (18)
3. Alexandrite (12) ^TIESphene (12) ^TIE
5. Andalusite (8) ^TIEBenitoite (8) ^TIE
Padparadsha Sapphire (8) ^TIE
Paraiba Tourmaline (8) ^TIE
9. Kunzite (6) ^TIE
Kyanite (6) ^TIE
11. Apatite (5) ^TIE
Demantoid garnet (5) ^TIE
Indicolite (5) ^TIE
Blue Zircon (5) ^TIE
15. Cat’s Eye Chrysoberyl (4)
Tanzanite (4)

Related Topics: Big Survey 2020 Featured

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

The Big Survey 2020

Don't Miss

Aging Jewelry Inventory Reaches Historically High Levels

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”