Press Releases

MAYORS Opens First Flagship in Atlanta at Lenox Square as Part of the Retailer’s Relaunch

It is the first of its kind in Georgia.

Published

5 years ago

August 14, 2019

INSTORE Staff

(PRESS RELEASE) ATLANTA — Following the debut of the flagship at The Shops in Merrick Park in Florida last month, leading jewelry and timepiece retailer MAYORS has opened their first flagship at Lenox Square in Atlanta.

The new store, along with its encompassing elements, is the first of its kind in Georgia. By relocating within Lenox Square Mall, MAYORS becomes the premier shopping destination in the heart of Buckhead, providing an elevated and welcoming customer experience.

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Parallel to the Florida flagship, the Lenox Square store is also designed by Michael Neumann Associates (MNA), setting the principles and aesthetics for the renovation of all the stores in MAYORS’ portfolio. Creating a glamorous and distinct setting, the store boasts a stark ribbed and ebonized wood portal storefront with shimmering polished stainless steel accents. The portal, which frames the MAYORS entrance, extends down the rest of the façade, thus positioning MAYORS as the premiere location for luxury shopping in Lenox Square. Stylish Calacatta marble flooring, pale gray carpeting, and crisp white plaster walls and ceilings define the airy, modern environment. In addition, the flagship also features a concierge-style hospitality area where clients can enjoy refreshments and relax while they shop.

As the official Rolex jeweler, the flagship features a separate Rolex entrance leading into the main MAYORS area, making for a flexible and modern retail space. MAYORS Bridal Collection, MAYORS High Jewelry Collection and other watch and jewelry brand also have their own dedicated display areas as well.

“The fundamentals do not change. As we invest in transforming the retail spaces of MAYORS, our goal is to continue developing a loyal customer base and providing impeccable customer experience and one-of-a-kind hospitality.

The intention is to create a welcoming and accessible store for our customers. That said, we adapt to the environment and the brand proposition for each location and market,” said David Hurley, Executive Vice President of Watches of Switzerland Group.

The brand’s relaunch comes after MAYORS’ acquisition in 2017 by The Watches of Switzerland Group, the UK’s largest multi-channel luxury watch retailer. In addition to a revamped look at all their stores, the MAYORS retail experience is heightened with their incomparable selection of jewelry and timepieces including their own Bridal and Fine Jewelry collections and top brands consisting of Rolex, OMEGA, Mikimoto, Messika and Roberto Coin.

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