Connect with us

Press Releases

New E-Commerce Pure Player Sparkle Cut Diamonds Launches, Promising the Most Sparkle at the Best Price

It pioneers new technology coupled with a direct-to-consumer e-commerce pure play.

mm

Published

on

(PRESS RELEASE) SAN FRANCISCO — Meet Sparkle Cut Diamonds, a new diamond brand poised to disrupt the traditional diamond industry by offering consumers what they want above all else — a diamond with optimum sparkle. Pioneering new technology coupled with a direct-to-consumer e-commerce pure play, marks the launch of this new voice in the engagement ring and diamond jewelry category.

Launching in November 2018, Sparkle Cut Diamonds is the first brand of its kind in the diamond industry rooted in technology, value, transparency and a consumer-centric business model. The e-commerce platform will offer a highly customizable, service-oriented, buying experience for engagement rings and diamond jewelry, featuring an exclusive diamond cut called The Sparkle Cut. The brand promise: a superior diamond at an accessible price.

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice
Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

Video: To Improve Your Email Marketing, Read This Book
Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice
Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

Sparkle Cut Diamonds brings to market a proprietary precision technology typically used in the semiconductor and biotech industries. The exclusive diamond cutting technology yields diamonds with 50%-100% more sparkle when compared to those without it. Sparkle Cut Diamonds optimizes the inner light released within a diamond while ensuring zero impact on the structural integrity of the stone. This is accomplished by utilizing technology at the atomic level to re-direct beams of light, keeping it from escaping through the bottom of the diamond and redirecting it back up through the table, or top, where the light – or sparkle – meets the eye. These incredibly small, but impactful, nano-cuts are 1/50th the size of a human hair and are not visible even under high magnification. The properties of the diamond are not modified through the process, only the light performance is greatly enhanced – a brilliant outcome.

Leveraging multiple years of technical research + development and extensive consumer research, Sparkle Cut Diamonds is challenging the traditional standard in diamond value assessment [the four C’s] and introducing a new value assessment — the three S’s — rooted in attributes most important to consumers: Sparkle, Size and Shape. Traditionally, consumers have been conditioned that they should pay more for diamond attributes not detectable to the naked eye such as color and clarity; Sparkle Cut Diamonds prioritizes the attributes consumers care most about – sparkle and size – enabling them to offer much greater sparkle and more size for the price.

“The launch of Sparkle Cut Diamonds represents a paradigm shift in a very traditional industry,” stated Jo Lawson, chief marketing officer and chief revenue officer of Sparkle Cut Diamonds. Adding, “It’s an exciting time to bring a consumer-centric brand to market, offering a product and service that we know millennial consumers are going to love.” “Our goal from the onset was to give customers access to diamonds with more sparkle and more size for a great price. It’s as simple as that,” added Lawson.

Personalization is key to the Sparkle Cut Diamonds promise. SparkleCut.com will feature over 50 styles and 1,300 different ring and diamond jewelry combinations across size, setting and metal. Also first in the category – a consumer-centric service model – which ensures fully insured deliveries and a 40-day return policy, no questions asked. In addition, customers receive the exact diamond they view and purchase from the site, and all Sparkle Cut Diamonds have a lifetime warranty and are graded by the Gemological Institute of America (GIA) or International Gemological Institute (IGI).

Advertisement

Advertisement

VIDEO HIGHLIGHT

Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Press Releases

Rembrandt Supports Hurricane Michael Recovery with Exclusive Charm

It features the hashtag #850strong.

mm

Published

on

(PRESS RELEASE) WILLIAMSVILLE, NY – To support recovery efforts after Hurricane Michael devastated the Florida Panhandle in October, leveling homes and businesses, Rembrandt Charms has created an exclusive engraved charm for Smith and Smith Jewelers.

Smith and Smith Jewelers is a family-owned business serving historic downtown Marianna, FL, for over 20 years.

Podcast: JimmyCast Takes on the Paradigm Shift in Jewelry Store Marketing
JimmyCast

Podcast: JimmyCast Takes on the Paradigm Shift in Jewelry Store Marketing

Podcast: A Blind Couple Inspires a Veteran Jeweler to Look At Jewelry Design in a New Way
Over the Counter

Podcast: A Blind Couple Inspires a Veteran Jeweler to Look At Jewelry Design in a New Way

Podcast: Jen Cullen Williams Enters “The Barb Wire”
The Barb Wire

Podcast: Jen Cullen Williams Enters “The Barb Wire”

Rembrandt’s custom charm features the hashtag #850strong, adopted by the residents to symbolize their determination to overcome the damage caused by Hurricane Michael. Wearing this charm and charm bracelet shows support for recovery efforts and reflects the powerful bond, as well as the courage, the members of this community share as they work together to rebuild their lives.

“We were deeply saddened by the devastation wreaked by Hurricane Michael, and our thoughts and prayers are with all of those affected,” said Eric Lux, vice president, Rembrandt Charms. “The opportunity to help strengthen a community affected by such a tragedy is something we value and will always support.”

Continue Reading

Press Releases

Canadian Jewelers Association Begins Management Transition

He will continue to be involved with the CJA as a freelance writer.

mm

Published

on

(PRESS RELEASE) TORONTO – The Canadian Jewellers Association (CJA) announced that it has initiated a transition of its management personnel.

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice
Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

Video: To Improve Your Email Marketing, Read This Book
Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice
Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

Following the completion of his scheduled 18-month contract as executive director, Mr. Brian Land recently left that role and the association. He will continue to be involved with the CJA as a freelance writer. Ms. Carla Adams, currently a manager in the association office, will discharge the duties of executive director on an interim basis until a successor to Mr. Land is named, likely by mid-January.

“Brian Land was engaged primarily to assist in managing the amalgamation of the Canadian Jewelers Association with Jewelers Vigilance Canada,” said Mr. Marco Miserendino, chairman of the CJA Board of Directors. “The knowledge and skill he brought to that file was of great assistance. The successful completion of that assignment now enables both Brian and the association to determine and pursue their respective future directions,” Mr. Miserendino added.

Continue Reading

Press Releases

TrueFacet.com and Stephen Silver Fine Jewelry Partner On Boutique

It’s open in time for the holidays.

mm

Published

on

(PRESS RELEASE) SILICON VALLEY, CA/NEW YORK – Luxury digital marketplace TrueFacet.com has partnered with independent jeweler Stephen Silver Fine Jewelry to present a collaborative retail boutique in Silicon Valley.

The TrueFacet and Stephen Silver Fine Jewelry boutique is located in the Silvers’ second boutique space at the Rosewood Sand Hill Resort in Menlo Park, CA, which officially opened on Nov. 14. The boutique is stocked with TrueFacet’s selection of pre-owned watches and fine jewelry collections from luxury brands such as Rolex, Cartier, Van Cleef & Arpels, Patek Phillipe, Panerai and Audemars Piguet.

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice
Jimmy Degroot

Video: It’s Crunch Time for Jewelers … Here’s Some Last-Minute Christmas Advice

Video: To Improve Your Email Marketing, Read This Book
Jim Ackerman

Video: To Improve Your Email Marketing, Read This Book

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice
Gene the Jeweler

Gene the Jeweler’s Rule: Never Buy the Same Piece Twice

With this collaboration, TrueFacet will gain access to the Silvers’ network of Silicon Valley clientele and international collectors, while Stephen Silver Fine Jewelry can effectively scale its fine jewelry, estate jewelry and rare collectible timepiece offerings while harnessing TrueFacet’s digital reach and consumer insights.

TrueFacet Co-Founder Tirath Kamdar stated: “Silicon Valley is TrueFacet’s third-largest market, and we saw the potential for even more growth by partnering with the demonstrated leader in offline shopping experiences in the area, Stephen Silver Fine Jewelry. We see our partnership as a merger between the physical and the digital space. It’s something we are very excited about, that has never been attempted in this industry. There is a real synergy between our companies, with Stephen Silver’s expertise in rare estate pieces, and our leadership in the Certified Pre-Owned category, offering thousands of products unavailable anywhere else.”

Since its founding in 2014, TrueFacet.com has crowdsourced much of its pre-owned watch and fine jewelry inventory through customer trade-ins, consignments and customer sales, growing its marketplace inventory to over 140,000 items. Each item is authenticated and refurbished in-house or directly by brands through TrueFacet’s groundbreaking Brand Certified Pre-Owned program, launched in August of 2018.

TrueFacet has relationships with Brand Certified Pre-Owned partners like Zenith, FENDI Timepieces, Faberge and Roberto Coin. The digital marketplace has also recently partnered with Messika to power a branded U.S. e-commerce site for the international jewelry brand.

Stephen and Jared Silver, a father and son team, have earned a reputation among Silicon Valley’s VC community as early adopters of new technology. Where other jewelry and watch retailers have seen e-commerce marketplaces as competition, the Silvers saw an opportunity to invest in TrueFacet, a data-driven, tech-forward digital marketplace, and eventually took on an advisory role with TrueFacet.

Stephen Silver Fine Jewelry President Jared Silver saw an opportunity to expand the relationship with TrueFacet as luxury retail partners.

“TrueFacet makes an ideal digital partner because the company’s high-touch service and impressive global reach complement our own strengths,” he said, “and through this partnership, we will also gain access to TrueFacet’s wide selection of certified pre-owned inventory.”

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Classifieds

Most Popular