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Podcast Highlight: He Took On a Challenging Custom Job … and Now Wonders How to Finish It

Don’t miss the fifth episode of our hit podcast ‘Over the Counter.’

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IT’S ONE THING to take on a challenging or unusual custom job.

It’s another thing to actually get it done!

In his new “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, Kyle tells the story one of the most unusual, and meaningful, sales ever made by Jim Saylor of Jim Saylor Jewelers in Kauai, HI.

Saylor has agreed to sketch a custom ring design for a couple who can’t see the design. Now he frantically wonders how to complete the job when his normal planning process — sitting down with the couple and sketching ideas in front of them — won’t work.

Listen to a 47-second excerpt above, or hear the full episode below.


PODCAST EPISODE S1E5: CRUISE CONTROL (15:46 MINUTES)


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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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