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Podcast Highlight: He Took On a Challenging Custom Job … and Now Wonders How to Finish It

Don’t miss the fifth episode of our hit podcast ‘Over the Counter.’

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IT’S ONE THING to take on a challenging or unusual custom job.

It’s another thing to actually get it done!

In his new “Over the Counter,” fourth-generation jeweler Kyle Bullock of Bullock’s Jewelry in Roswell, NM, tells the stories of inspirational and/or memorable jewelry sales. In this episode, Kyle tells the story one of the most unusual, and meaningful, sales ever made by Jim Saylor of Jim Saylor Jewelers in Kauai, HI.

Saylor has agreed to sketch a custom ring design for a couple who can’t see the design. Now he frantically wonders how to complete the job when his normal planning process — sitting down with the couple and sketching ideas in front of them — won’t work.

Listen to a 47-second excerpt above, or hear the full episode below.


PODCAST EPISODE S1E5: CRUISE CONTROL (15:46 MINUTES)


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Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Podcast Highlight: Why Jewelers Need Help — Lots of It – on Social Media

To prove it, ask yourself a few questions.

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DO JEWELERS need more social media help, perhaps even full-time support? In the latest episode of The Barb Wire Barbara Palumbo and host Ben Smithee of The Smithee Group answer in the affirmative.

In this short excerpt, Ben takes listeners through the series of questions he uses to convince jewelry store owners that they need to invest more resources in boosting their social media presence.

Catch the full podcast below.

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The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Podcast Highlight: The 365-Day Challenge That Will Guarantee You Six Figures in Sales

Sounds great, right? But remember — you can’t miss a day.

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HOW CAN YOU GUARANTEE remarkable improvement in both the quality of your online content as well as the returns you get from it?

In this excerpt from the latest episode of The Barb Wire, Ben Smithee, CEO of digital consultancy The Smithee Group, presents a 365-day challenge that he says will ensure you a six-figure improvement in income.

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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Podcast Highlight: Why Do So Many Jewelers Love to Complain About Their Customers?

It’s one of Ben Smithee’s two pet peeves.

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WHY DO SO MANY jewelers love to complain about their customers? It’s one of the pet peeves of Ben Smithee, CEO of digital consultancy The Smithee Group.

In the latest episode of The Barb Wire, he shares his exasperation with host Barbara Palumbo. Addressing a hypothetical complaining jeweler, he says: “Dude, you own a business. These are the people who are driving your business. Why do you complain about the people who are putting you in a pretty good situation financially? Even on a bad year.”

Catch the full podcast below.

The BARB WIRE (EPISODE 10): BEN SMITHEE (65:02 MINUTES)


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