Connect with us

Calendar

Promote Breast Cancer Awareness … and More Event Ideas for October

mm

Published

on

Oct 1. Nordstrom offers in-store mammograms, Borsheims gives away pink tea, and the NFL delivers the sight of 300-pound linemen adorned in pink bootlaces. Breast Cancer Awareness month is a great opportunity for any civic-minded business to get involved in a worthy cause and raise its community profile. Jems Jewels & Gold in North Wales, PA, once raffled off a pink scooter. “People still come in talking about it four years later,” says owner Scott Kelly. This October, what will you be doing?

  • Oct. 1 On the 85th anniversary of Babe Ruth’s “Called Shot” in the 1932 World Series, set an audacious and very public goal for this holiday season. (Then quickly get to work to make it happen.)
  • Oct. 18 Celebrate Sweet Day with “Sweet Deals for Sweet Deeds.” Invite your customers to “Do something sweet for someone.”
  • Oct. 29 For National Cat Day, get in touch with your local cat shelter to see if you can do something together to help promote the event.

This article originally appeared in the October 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular