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Readers Share Their Thoughts on the Las Vegas Shows, Lab-Grown Diamonds and More

Plus one reader is putting an INSTORE tip into action.

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  • I love the INSTORE Design Awards. The pieces are not for our area in general, but I find inspiration for new projects on a smaller scale! Always getting better! — Trevor W., Myerstown, PA
  • I love the Manager’s To-Do section. During the slower months, it’s given me ideas and projects to delegate to my sales team, and the June issue specifically inspired us to partner with the local ice cream store around the corner. They’ll be giving away free ice cream cones, and we’ll be giving away free crystal bracelets to customers who spend $30 or more on National Ice Cream Day. It seems like a small thing to do, but after calculating the ROI, our investment is only about $300, with the potential of making an extra $29,000 in July. I’ll take it! — Beth G., Binghamton, NY
  • It was wonderful attending the Vegas shows for the first time since prior to the pandemic … and we saw Bruno Mars! — Jon W., Virginia Beach, VA
  • Pleasantly surprised about JCK. Better attended than I thought it would be. Seemed more upbeat. Saw an amazing collection from Miosogno by Jewelex at the show. — Jim C., Modesto, CA
  • Tripped over tumbleweeds in the lab diamond section at JCK, but in general, sellers seemed more upbeat than we would have expected after all the doom-and-gloom diamond news. Or maybe sellers just never admit when they’re having a crappy show. — Gretchen S., Sherman Oaks, CA
  • Vegas was good, especially since it was the first time that I have attended since 2019. I did not do much purchasing, as many vendors seem to have been making it to my door and I am part of other buying groups. I don’t think I will be attending next year, so I am glad that I went. — Amber G., Katy, TX
  • I used to love going to the Vegas show. Every year religiously. Now everyone shows up at my door. There’s just not a need. I do miss it though (Vegas, that is). — Rick N., Fernandina Beach, FL
  • In May, I visited the Chantaburi market in Thailand. So I didn’t make it to Vegas. I had an amazing experience in the color stone market, learning how to negotiate and buy color stones. — Niki N., Lyndhurst, OH
  • No go for Vegas. We did a GOB sale March, April and May with Wilkerson’s, a bases-loaded home run. Closed on May 31, open by appointment for pickups of repairs and custom. — Jim S., Kapaa, HI
  • Recently, we had bridal customers who were given the stories and options on mined diamonds or lab-grown diamonds. Actually, a couple of them said the same thing. They said, “You know what, I’m going with mined for the engagement ring and lab-grown on everything else.” Interesting choice from our perspective. — Alex W., Torrance, CA
  • It’s amazing to me how unaware, disrespectful and stupid today’s consumers are. Not all, but a lot. The things I want to say to the people that come in wanting to get their finger sized and look at the different millimeter sizes in wedding bands only to tell you they are going to order it online. Or to the people that buy cheap jewelry somewhere else but bring it to you to appraise it to see if they got a good deal or not. To these people, I just want to tell them how scummy they are and that they should go jump into a piranha pond full of meatballs. — Marc M., Midland, TX
  • I’d love to know more facts, figures and statistics about the industry. How many retail stores are there, what are average sales numbers, profit margins on certain items, are there any companies that are buying up smaller chains? How are the big guys doing? How much do people charge for repairs and appraisals? What tools are people using to send emails, direct mail, CRM? — Jeremy A., Los Angeles, CA

Share your thoughts with INSTORE. Email us at editor@instoremag.com

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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