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September Fair Brings the Jewelry Trade to the World




September Fair Brings the Jewelry Trade to the World

(PRESS RELEASE) HONG KONG – Tens of thousands of professional buyers from around the world gathered at the 36th edition of the September Hong Kong Jewelry & Gem Fair to. They were there to get a firsthand look at the latest collections and solutions of the most creative and innovative minds in the market, spice up their inventories for the coming peak sales period and build fresh connections with their industry peers.

The September Fair brought together 3,730 suppliers from 54 countries and regions – its highest number of exhibitors to date – spread across two premier venues.

The weeklong fair, which kicked off on Sept. 12, drew 54,142 unique visitors. “Unique visitors” are only counted once regardless of the number of visits they make during the exhibition period.

“The recently concluded September Fair has once again demonstrated its unique position as the most professional and international platform for the gemstone and jewelry industry,” said Celine Lau, director for Jewelry Fairs at UBM Asia. “One can see the entire world of jewelry at the show, from colored gemstone suppliers and diamond manufacturers to pearl traders and fine jewelers. We have decision-makers, merchandisers representing major and independent retailers, wholesalers, importers and design houses regularly attending this show. What’s more, it’s all happening in the global city of Hong Kong, which is the springboard to the Greater China market.”

Occupying 135,000 square meters of exhibition space, the fair grouped its displays by product category and was tailored to buyers’ purchasing requirements. Diamonds, colored gemstones and pearls were showcased at the AsiaWorld-Expo (AWE) while finished jewelry collections, and packaging, tools, equipment and industry-related technologies were presented at the Hong Kong Convention & Exhibition Centre (HKCEC).

Here were some of the September Fair’s major attractions:

  • The AWE section of the fair featured more than 560 diamond suppliers, over 220 pearl companies and 800-plus colored gemstone specialists
  • More than 1,290 Hong Kong companies launched an unprecedented range of products at the show, making the September Fair the single-largest showcase in the world for jewelry manufactured by Hong Kong companies
  • Strong participation of 26 group pavilions and 17 theme pavilions dedicated to specific product categories and geographical areas
  • A Diamond Preview by ALROSA, the 75th Robert Wan Tahiti Perles Auction, the 65th Paspaley Pearl Auction and more than 10 insightful seminars were held on the show’s sidelines

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Incredible Brilliance

Diamonds sparkled at the September Fair as diamantaires and jewelers made the most out of the show to spread corporate and product brand awareness, generate new sales leads and build on their existing business relationships.

Mahiar Borhanjoo, managing director of India-based Venus Jewel International, shared that for the type of diamonds they polish, +1 carat to 5-carat rounds and fancy shapes – especially emeralds and ovals – fared well at the show.

“In general, we were happy with the footfall and traffic for the Hong Kong show in September. Given the religious observation and the typhoon that hit Hong Kong, we were closed for two days of the fair. But for the days that we were open, we saw good footfall of our customers from the Asian continent, as well as partners from the US, Europe and Australia,” Borhanjoo said. (The September Fair was closed for a day, Sept. 16, due to Typhoon Mangkhut – the strongest tropical cyclone to hit the region this year.)

Jose Batista, one of the driving forces behind fancy color diamond specialist Rio Diamond Manufacturing Corporation of the US, observed that “top pinks and blues, intense and vivids” were among his company’s “most popular items” at the fair.

“I personally feel that Asia is still the best market for fancy colors. The growth is holding steady, which I like because steady growth is better than quick growth in my opinion,” Batista pointed out.


Another exhibitor that showed off its selection of loose fancy color and white diamonds was Israel-based Imreco Diamonds Ltd. The stones were available in sizes ranging from 30 points and up, and in round and fancy shapes. The September Fair also served as a launchpad for the company’s eternity bands and tennis bracelets.

Kiran Exports (Hong Kong) Ltd observed that demand for fancy-cut, melee, stars and Minus 2 diamonds at the fair had been “very good.” Stones in D-J colors and of VS-SI clarity grades, specifically 30/40/50 pointers, were in “high” demand, both for loose parcels and certified goods. Rounds in lower colors from I-L and of VVS2-SI1 clarity grades likewise generated good sales during the show, the diamond manufacturer noted. The company is known for its wide range of goods, from the smallest up to diamonds of 3 carats and above – both certified and non-certified.

Vipul Sutariya, director of India-based Dharmanandan Diamonds, noted the “very positive mood” at the fair. Dharmanandan is the parent company of Hong Kong-based Dharam Creations. “Overall, the goods that did especially well were stones of 30 points to 1.5 carats, in D-K colors and of VS-SI clarity grades. We have seen good demand in 1 carat up and 5 carats up in lower colors,” Sutariya shared. “We also launched the special cut collection – The Love Facets – that include the world’s ‘Brightest Diamond’ called Sirius Star. We are glad to report that the response to this collection has been extraordinary.”

Thailand’s Viva Collection dazzled September Fair visitors with its collections featuring the innovative illusion diamond setting. “This show is an ideal platform to launch our new collections and network with our target buyers mainly from the Middle East, Europe and the US,” the company said.

US-based Hueb also turned heads at the show with its Luminus Collection, which the jeweler said was inspired by the Rio Carnival. The collection featured diamond clusters in contemporary yet timeless designs.

For Mumbai-based fine diamond jeweler Studio Rêves, the September Fair served as the perfect stage for its statement necklaces, earrings, pendants, bracelets and rings perfectly set with fancy-cut and rose-cut diamonds. One of the studio’s standout creations is a handcrafted bib necklace made of dozens of diamond florets resting on an elaborate latticework in 18-karat gold. The necklace has a fabric-like feel and gracefully rests on one’s collarbones when worn. “Every diamond you see here is cut, polished and manufactured in our India factory,” said Niraj G. Menda, Director of Studio Rêves. “Even the gold is refined by us.”


SKSM Dia Jewels shone the spotlight on its fancy color diamond jewelry, which uses the company’s proprietary C-Cube technique. C-Cube is “the process of cutting and assembling diamonds to form a composite diamond” with “enhanced brilliance and shade,” according to the jeweler.

Mumbai-based BNM jewelry drew raves for its red-carpet-worthy diamond, sapphire and rubellite suites at the show. “It’s our first time at the September Fair, and I feel this is one of the best platforms to meet international buyers,” said company director Binoy Shah.

Meanwhile, Evgeny Tsybukov, Deputy Director for Sales of Diamonds Alrosa, described the September Fair as a success for his company, which launched the True Colors collection at the show. Diamonds Alrosa is the Russian miner’s diamond cutting and polishing division. “We haven’t brought such a numerous collection of fancy color diamonds to the fair before. We saw great interest from everyone and we are totally satisfied with the results from sales,” Tsybukov said.

The True Colors auction generated US$9 million in sales. The collection consisted of more than 250 pieces of fancy color diamonds that were cut and polished to the highest standards. One of the “hero” stones was an oval-cut fancy vivid orangey-yellow diamond weighing 15.11 carats, which saw its price doubled during the course of the bidding, Tsybukov shared.

Exciting Collections

Loose colored gemstones and finished jewelry collections set with classic beauties such as rubies, sapphires and emeralds, and crowd favorites including Paraiba tourmalines, rubelites, opals, aquamarines, tanzanites, peridots and tsavorites to name a few were among the show’s head-turners. The natural elegance and grace of pearls likewise shone at the fair, with Akoya, South Sea, Tahitian and freshwater pearls across various quality levels and virtually all price points attracting thousands of buyers.

The September Fair also brought together some of the world’s foremost suppliers of top-quality fancy color diamonds, colored gemstones and pearls. Henn GmbH’s Axel Henn, a fourth-generation gemstone dealer from Idar-Oberstein, Germany, described the fair as “very important” since it marks that special time of the year when one will find a high concentration of “the very finest” gemstones in the world in one show.

Ammie Kang, Creative Director of Taiwan-based Top Kang Lapidary & jewelry Arts, impressed buyers with her refreshing take on jadeite, emerald, opal and ruby brooches, bangles, rings and earrings. The designer uses gemstones in unexpected tones and pairs them with unusual materials such as precious agarwood to express individuality.

“Bold colors have dominated jewelry design for some time now. We are seeing a combination of classic and intense colors, and rich color harmonies. Jadeite, ruby, sapphire and emerald are presented in unusual and stylish settings,” Kang said. “jewelry design is no longer limited to what is ‘typical’ and ‘traditional.’ In addition to the exaggerated luxury style, which we will be seeing more of in the coming months, a significant shift towards personalization is in the offing.”

Kenny Chan, Director of PIN (Hong Kong) Ltd, said his company’s tanzanite and colored gemstone jewelry series set at various price points did quite well at the show.

“We want to make our collections affordable to customers. Nowadays, people do not want to place a lot of orders; they only want to buy some stocks for their stores,” Chan said. “We met with buyers from South Africa, Kenya, the US, Tanzania and Bulgaria who purchased tanzanite jewelry in gold and silver.”

Zulu Ghevriya, Managing Director of Hong Kong-based Prism Group, said his team successfully captured buyers’ attention with their Madhubani Collection, launched by Prism’s fairly new brand, Vedantti, and The Connection. Madhubani is art-to-wear jewelry that is inspired by native art originating from a small community in India called Madhubani. Ten percent of the profit generated by this collection will benefit the town, Ghevriya shared.

“We also decorated our entire booth with Madhubani paintings to raise public awareness about this art form. Many visitors actually stopped by to ask what those paintings were all about. We are very happy with the success of our campaign,” he continued.

The Polish Investment and Trade Agency likewise pulled out all the stops to showcase Poland’s major amber jewelry producers. The Poland Pavilion’s key attractions included Polish Baltic amber jewelry in minimalist, bold and sculptural designs, and even accessories embellished with amber and gold.

“The most popular pieces among trade show visitors were jewelry collections that used amber in an unconventional way,” according to the trade agency.

In 2019, the September Fair is scheduled for 16 to 20 September at the AWE and 18 to 22 September at the HKCEC. The new show hours are from 10am to 6pm except on 20 September (AWE) and 22 September (HKCEC) during which the fair closes at 5pm.

What The Exhibitors Say:

“Overall, our participation at the fair was highly successful. We launched the much-anticipated GemLightbox smartphone jewelry turntable solution, which was very exciting for our existing customers and potential clients. We completely sold out and had to put a few customers on the backorder.” – Rocky Yu, Sales Manager, Picup Media, Australia

“We feel that the September show is the primary show globally for the gemstone and jewelry industry, and the ideal location for us to let people know the services that we provide to the industry globally – from education through gem identification and pearl identification.” – Ken Scarratt, CEO, Bahrain Institute for Pearls & Gemstones (DANAT), Bahrain

“This show marked the first time that we presented Shades of Love at the Hong jewelry & Gem Fair. We are very pleased to be here because the fair provides us with a very good platform to attract clients from all over the world, including mainland China.” – Fan Yang, Shades of Love, China

“Despite the ‘typhoon adventure,’ I will always recommend the September Fair to all my customers. I believe that this fair is a must-visit for every jeweler worldwide. Some of my customers from the Scandinavian countries, the UK, France, Belgium, Japan, Korea and Taiwan, among others, have already followed my recommendation and have been attending the September Fair. Our most popular collection at the fair was Morgenröte – the Sunrise Collection.” – Hatem Ben Ali, Sales Manager, AG Gerstner, Germany

“This fair is very important for us because our existing customers come to the September show to see the best of what we have. This is the place where people can buy what they need, from cut gemstones to finished jewelry.” – Imran Khan, Sparkle Gems Ltd, Hong Kong

“GJEPC represents 6,500 diamond manufacturers, colored gemstone manufacturers and jewelry manufacturers. We export all over the world and we take part in a lot of exhibitions. We are very proud to be here at the September Hong Kong show. It obviously is the largest show in Southeast Asia and our exporters depend on this market. It is great to be here.” – Colin Shah, Vice Chairman, Gem & jewelry Export Promotion Council (GJEPC), India

“For us, it is very important that we participate in the September Fair because it is one of the best shows in the world where we can meet with our overseas customers. It is also one of the biggest fairs where we can present our new collections in gold, diamonds, corals and turquoises.” – Michelle de Simone, Proprietor, De Simone Fratelli Srl, Italy

“We participated in this prestigious event, together with the State Diamond Trader, to showcase South Africa’s capability in diamond production, cutting and polishing. We brought with us 10 companies that are doing well in terms of diamond manufacturing in South Africa.” – Godfrey Oliphant, Deputy Minister of Mineral Resources, Republic of South Africa

“We are in Hong Kong to present our new collection, Eternal. Launched in Europe and China, this collection is entirely produced in Spain using the best-quality stones and handcrafted by our team. Everything is made in 18-karat gold, and set with diamonds and sapphires.” – Antonio Calvo Garcia, CEO, Magerit, Spain

“The September Fair is very important to us because we have customers coming from all over the world who visit us here. Here, we present our newest innovations and collections to our European, US and Asian customers.” – Iris Lin, Regal Jewelry Manufacture Co Ltd, Thailand

“[ICA] represents over 650 members – miners, cutters and gem suppliers – all around the world. Our members are here to exhibit in the September Hong Kong Fair. It is a great time of the year for retailers to come and stock up on inventory. We love this show.” – Gary Roskin, Executive Director, International Colored Gemstone Association (ICA), US

What The Buyers Say:

“It is the best show of the year for the trade. I’m always amazed by the quality and quantity of exhibitors, the wide price range, and the service from the organizer.” – Fabiana Fernandes, Executive Partner of New Era Gems, Brazil

“I am satisfied with the September Hong Kong jewelry & Gem Fair; it really serves as an important platform for my business. The network for future use is great. I’d highly recommend the September Fair to my friends or colleagues.” – Cathelijne Klomp, Environmental Projects Manager – Raw Materials & Supply Chain of LVMH Moet Hennessy – Louis Vuitton, France

“With its good mix of quality suppliers from different countries, the September Fair offers manufacturers a business opportunity that one cannot miss. I can always find new suppliers and collect market information at the fair.” – Nirupama Nair, Head of New Business Development of Swarovski India

“This is the most important jewelry show.” – Giovanni Palazzolo, Owner of Giovanni Palazzolo Joias, Italy

“Everything is perfect at the September Fair. The staff are friendly and the instructions are clear. Organizing an exhibition in Hong Kong is the best choice. As an international city, Hong Kong can attract the participation of many overseas exhibitors.” – A. Kharazi of Treding Co, Iran

“I can always find the most up-to-date technologies and modern product designs at the September Fair. There is a diversified range of exhibits from different quality exhibitors, and the pricing is good as well. I am definitely happy with the fair results.” – Kevin Adrian U. Canuto, Manager of Olouvin Jewelers, Philippines

“The fair is the biggest platform for the jewelry business. I can always find new suppliers, collect market information and source the latest seasonal products here.” – Morozkina Julia, Gemmologist at Gemstock, Russian Federation

“We do lots of raw materials sourcing at the AsiaWorld-Expo. The price range is good and fair. I’ll definitely visit again next year and recommend the September Fair to my friends.” – Nayas, Rahamath color Stone Co Ltd, Thailand

“It was very inspiring to see attendees from all over the world gather for the same passion in Hong Kong. It was a very well-organized expo. I recommend it to everyone especially because it is a great opportunity to network, meet amazing people and listen to their experiences and stories. I met very successful people who have been to this event before and they all told me how much they enjoy this exposition and how they come every year with the same energy and excitement. This is very important to hear! For the upcoming years, I would love to be a part of the expo and possibly be an exhibitor.” – Selda Akgul, Founder of Selda jewelry, Turkey

“The fair is well-organized, and the wide array of product choices dazzled me. I did almost 20% more in terms of business orders this year than last year. I’ll absolutely visit again next year.” – Ahmet Ince, Managing Director of Byzantium Collection Ltd, UK

“The fair gathers all kinds of stones and gems under one roof. The wide variety of products available at fair prices made my sourcing trip even better and more convenient.” – Earl Van Senus, Owner of House of Evans, US



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Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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