From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
Free opportunities abound for boosting your business, but potential pitfalls await the unwary.
It’s a 15.93-carat diamond. Kristoff Jewelers in Naples, FL, is offering a Ferrari with the purchase of a 15.93-carat diamond ring. The price tag for the...
Follow these easy tips to make more money, become more popular and feel better than you ever have. The headline may sound like an email scam,...
A framework for balancing short- and long-term thinking in your choices.
The group is seeking up to $60M. The Diamond Producers Association, a trade group, hopes to increase its budget as much as tenfold in an effort...
(Press Release) TOLEDO, OH — Fruchtman Marketing has been named agency of record for Royal Chain Group. Fruchtman began acting as the full-service marketing communications agency...
WEEK 1 Jan. 30-Feb. 4 PUBLIC RELATIONS Send a press release to local media outlets offering them a story with your top 10 gift ideas for Valentine’s...
Build a healthier business in 2017.
Week 1 Jan. 2-7 Sales Call up disappointed customers who didn’t get their wish-list items and offer them the piece (especially if it’s an item that...
Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I...
Learn from some of the best in the industry.
Jewelers who are executing this critical part of brand identity ... with style.
SHE WASN’T ADVOCATING you stick a finger in a power socket each morning or stake the staff’s wages on black 7 in Vegas. She was referring...
Why it is true: The first thing most people do when waking up in the morning is check their text messages. Plan of action: If you...
With the right mix of vendors, promotion and attitude, trunk shows can make it a holly jolly Christmas for clients.
THE IDEA Offer Doorbuster Deals Bill Warren, owner of the Gold Mine Fine Jewelry and Gifts in Hudson, NC, has people lining up to get into...
THE MUSEUM OF NAMED Diamonds, a nonprofit registry for famous diamonds, has opened up its online space to all diamonds, no matter their size or level...
Yes, I Do 26% I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to advertise...
AS MUCH AS you no doubt love your employees, they also probably bug the heck out of you with certain habits, such as a sales associate...
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