While some of the rules of sales may have changed, the laws of sales remain the same.
David BrownPresident of The Edge Retail Academy Watch Sales: When Little Guys Chase the Big Time? When it comes to watches, size and financial muscle matter,...
BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
There are many different definitions of merchandising. Some are broad, others narrow. Here’s mine: Merchandising is the art of selecting the right products for your store...
A typical jewelry store experience is what I’d call logical. Linear. In more tangible terms, it’s lifeless. I walk in, and nothing about it engages...
I was really frustrated recently with my ice cube trays. Half of one tray was filled with stubborn ice cubes that simply would not disengage from...
Do You — or Don’t You: Do you — or Don’t You — Have a Strategy to tap the opportunities generated by the Supreme Court’s Rulings...
The Business: Client First When retailer-vendor relationships are based on what’s best for the customer, everyone wins. BY JENNIFER GANDIA Published in the January 2014 issue...
PUBLISHER’S NOTE On the Lookout for the Next Big Thing We’re moving into the eyecare field, and no, it’s not as strange as you may...
This week, we dip once more into the INSTORE archives — back to December, 2003, when we produced our own jewelry-store version of “The Night Before...
We answer your January queries.
On Customer Service: The Professional Follow-up Save yourself the embarrassment — and lost sales — of getting it wrong. BY PETER CANNELLA Published in the January...
Sales Truths : There is no Romance in a Diamond. BY DAVID RICHARDSON Published in the January 2014 issue. WHY IT IS TRUE: Romance is not...
David Geller: Set a Time Limit Look to a consignment store to learn about moving inventory. BY DAVID GELLER Published in the January 2014 issue. One...
David Brown: Cash in That Extra Inventory Being proactive is key in the post-holiday period. BY DAVID BROWN Published in the January 2014 issue. By now,...
Start putting something beautiful in customers' hands to generate unexpected sales.
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
Woulda Coulda Shoulda: “Apparently you!” BY INSTORE TEAM Published in the January 2014 issue. … to that groom-to-be who asks, “What’s the cheapest thing in...
Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting. “The opposite of quitting isn’t merely continuing. No, the...
David BrownPresident of The Edge Retail Academy Is More Inventory the Answer? If you want to make more sales, you need more product, right? Not always,...
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