BY KATE PETERSON Editor’s Note: Real Deal scenarios are inspired by true stories, but are changed to sharpen the dilemmas involved. The names of the characters...
Last week, we reached into the INSTORE archives for a list of 15 things you shouldn’t say to customers. And a couple of you out there,...
WHILE READING an old issue of INSTORE, I came across a mother lode of phrases to avoid for salespeople. The lines featured here, and the reasons...
For those who’ve been not naughty but nice, your vendors are willing to help.
Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here. Phibbs makes...
David BrownPresident of The Edge Retail Academy Inventory Imbalance May Be the Culprit for Third Quarter Sales Slip Results for the third quarter for most stores...
Here’s an identity exercise: Imagine your store as a radio station. Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz? Decided...
One of the biggest mistakes jewelers make on Facebook is expecting immediate results. Marketing, and thus results, takes time and you have to budget, strategize and...
They do average higher sales, but chain jewelry store salespeople have been working with some advantages.
Do You — or Don’t You: Do You or Don’t You Amend Your Return Polices for the Holiday Season? BY INSTORE TEAM Published in the November...
The Business: Bring Back the Wonder Use custom-cut stones to create heirloom-worthy pieces BY JEAN-NOEL SONI Published in the November 2013 issue Expertly crafted, one-of-a- kind...
Woulda Coulda Shoulda: “Then why are you wasting my time?” BY INSTORE TEAM Published in the November 2013 issue. To the customer who says, “I...
Sales Truths : Ownership is the Smorgasbord of Insecurity BY DAVID RICHARDSON Published in the November 2013 issue. WHY IT IS TRUE: If you are the...
Shane Decker: Integrity Salesmanship If the client doesn’t trust you, you’ll never get past the greeting BY SHANE DECKER Published in the November 2013 issue. As...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
“What can I do to make your shopping experience easier?” <strongOne more way to get your customer talking. SOURCE: Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills,...
On Direct Marketing: Foolproof Holiday Marketing 9 Proven Tips for Productive Direct-Mail Campaigns BY JOY GENDUSA Published in the November 2013 issue Here are nine simple...
On Selling Diamonds: Wooing Mr. Spock Turn Statistics into Romance BY PETER CANNELLA Published in the November 2013 issue Amale shopper comes into your store. Barely...
David Brown: Know Your Hidden Costs Is your Inventory a Worthwhile Investment? BY DAVID BROWN Published in the November 2013 issue. It’s an old stumbling block...
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